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About 84.51

84.51° is a retail data science, insights, and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers, and affiliated partners create more personalized and valuable experiences for shoppers. Powered by cutting-edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing, and our retail advertising solution, Kroger Precision Marketing.