ABM/Demand Gen Campaign Specialist

Summary

Join our team as an ABM/Demand Gen Campaign Specialist and execute targeted campaigns that convert key accounts into a high-intent pipeline. Collaborate with Sales, Product Marketing, and Marketops to create effective campaigns. Operationalize ABM using various tools and strategies, ensuring precision in demand generation and building scalable playbooks. Build and execute full-funnel campaigns targeting high-value accounts through various channels. Work with Sales & Product to refine segmentation and personalization strategies. Track campaign performance, analyze results, and optimize accordingly. Report on campaign effectiveness using key performance indicators.

Requirements

• 2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment
• Hands-on experience with campaign tools like HubSpot, Smartleads, LinkedIn Ads, and Clearbit
• Familiarity with sales-led funnel strategies
• Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing
• Strong cross-functional collaboration skills with Sales, Product, and Marketing teams
• Proven ability to work autonomously in fast-paced, high-growth environments
• Metrics-obsessed mindset—you test, learn, and optimize relentlessly

Responsibilities

• Build and execute full-funnel campaigns targeted at high-value accounts using channels like email, paid media, LinkedIn, and outbound sales collaboration
• Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages
• Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools
• Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion
• Collaborate with content, design, and product marketing to develop tailored messaging and assets
• Launch A/B tests across copy, creatives, and channels to optimize campaign performance
• Track account engagement and funnel progression to surface timely insights and refine targeting
• Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC

Benefits

• Remote-first culture
• Comprehensive health benefits
• Workstation and device allowances
• Professional development budget