Abm/Segment Director

Garner Health
๐ต $150k-$185k
๐Remote - Worldwide
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Summary
Join Garner, a rapidly growing healthcare company, as their Account-Based Marketing Director. Lead account-based planning and execution, collaborating with Demand Generation, Business Development, and Sales teams. Design and execute campaigns, innovate content and media strategies, and own key workflows and technology tools. Define ABM success metrics and partner with Revenue Operations to refine the attribution model. This fully remote position requires 5+ years of B2B revenue marketing experience and 3+ years building complex account-based go-to-market motions. The salary range is $150,000-$185,000, plus equity and benefits.
Requirements
- 5+ years of experience in a B2B-focused revenue marketing role
- 3+ years of experience building complex, account-based go-to-market motions, preferably into CHRO and CFO buying groups
- A solid grasp of modern account-based technology, with a strong opinion on when and where to leverage AI to maximize efficiency while optimizing for buyer experience
- A thorough understanding of ABM and demand funnel metrics, and best practices for improving efficiency across the entire buyer lifecycle
Responsibilities
- Own campaign design and execution, and collaborate on target account selection, driving measurable progress with key buyers
- Innovate on content and media ideas to attract the attention of key personas and partner with content creation collaborators to ensure a high level of quality and relevance in our offers and content
- Own the key workflows and technology tools, and continually improve our account-based motions
- Define ABM success metrics and partner with Revenue Operations to refine our attribution model and demonstrate the impact of our ABM campaigns
Benefits
- Flexible PTO
- Medical/Dental/Vision plan options
- 401(k)
- Teladoc Health
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