Account Associate

Summary

Join Pathlabs as an Account Associate and become the secondary point of contact for a portfolio of clients, building strong relationships and prioritizing their success. You will manage projects and orders for digital advertising campaigns, ensuring accuracy and efficiency. This role demands strong analytical skills to interpret campaign data, provide strategic recommendations, and collaborate effectively with Account Managers. The position offers valuable experience in digital advertising and client services, with opportunities for career advancement through professional development. Pathlabs provides a supportive and inclusive work environment with a hybrid work model and various benefits.

Requirements

• 1-2 years professional experience preferred, not required
• Professional persona and attitude
• Strong communicator - both written and verbal
• Proficiency in G-Suite. Candidates must have strong skills in Microsoft Excel or Google Sheets
• Total comfortability with basic mathematical and financial calculations
• Strong understanding of basic advertising principles
• Use of active personal social accounts with 2-factor security for business purposes
• The ability to work up to 50 hours a week when necessary with sustained computer usage

Responsibilities

• Collaborate effectively with various team members and stakeholders, both internally and externally, to drive unforgettable service for our clients
• Support Account Managers with administrative tasks including contract processing, budget management, and reporting
• Develop and maintain trusted advisor relationships with clients, presenting campaign performance data clearly and assist in providing strategic recommendations
• Proactively offer ideas to enhance client marketing initiatives and explore growth opportunities within agency partnerships
• Ensure accuracy of details in project and order management, troubleshooting data discrepancies as needed
• QA creative assets against format specifications and communicate with client if revisions are needed
• Create campaign UTMs for approval and distribution
• Utilize internal order and reporting management systems to set up campaign architecture, monitor campaign metrics, and pacing
• Anticipate and identify issues as well as proactively recommend a solution
• Own task delegation for assigned campaigns and projects. Serve as an expert on campaign processes, overseeing task delegation and supporting Account Managers in client communication and strategy development
• Support Account Managers with client communication including meeting notes and status updates
• Conduct media research and other Proposal or Presentation (QBR) content as required
• Schedule internal and client meetings (KOC, Prelaunch, etc)
• Assist in invoicing validation and budget management
• And other duties as needed to evolve this position

Preferred Qualifications

• Highly organized and detail-oriented
• Quick learner with a passion for technology, software, and data
• Creative problem solver
• Regularly go above and beyond to exceed expectations and goals
• Innovative mindset with a passion for bringing forth new ideas and process improvements
• High degree of personal accountability, diligence, and proactivity
• Passion for digital advertising and technology
• You have the ability to give and receive direction and constructive criticism
• Alignment with Pathlabs Core Values: People First
• Unforgettable Service
• Own It
• Master the craft

Benefits

• Unlimited Paid Time Off & 13 paid holidays annually
• Competitive healthcare benefits
• HSA-eligible insurance option with a company contribution
• 401k investment opportunity
• Hybrid workplace with in-office, flexible and remote options
• $250 annual match available when a donation is made by an employee to a charity organization
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs