Summary
Join DEPT®, a pioneering technology and marketing agency, as a Search Marketing Specialist! You will be responsible for implementing and optimizing marketing campaigns, analyzing data, and crafting compelling communications. This role requires at least 6 months of paid search experience, strong analytical skills, and proficiency in Excel. While a Google Ads certification is preferred, DEPT® values a collaborative environment and offers a comprehensive benefits package including healthcare, 401k, PTO, and parental leave. The position is available in several US locations with varying salary ranges and work arrangements (remote or hybrid). DEPT® is an equal opportunity employer committed to diversity and inclusion.
Requirements
- Have a minimum of 6 months’ paid search experience (Ads/adCenter a must; Facebook ads a plus) and be comfortable with topics such as budgeting, bidding, and testing methodology
- Have proven prior work experience in a production-oriented or similar role
- Have strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
Responsibilities
- Implement marketing campaigns by assembling plans and objectives, creating schedules, organizing, reporting data, and tracking progress
- Collect, analyze, and process large amounts of data
- Manage your workflow to ensure timely delivery on projects
- Craft clear and compelling internal and external communications
- Work collaboratively and cross-functionally across internal channels to meet the needs of the team and clients
- Maintain a working knowledge of Google Ads and Bing adCenter
- Prepare weekly/monthly reports and make recommendations for optimization
Preferred Qualifications
- Have a Google Ads certification
- Be an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
- Have strong written and verbal communication skills
- Be entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
- Have a desire to stay current with the latest marketing trends
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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