Acd, Copywriter - Market Access Marketing

Summary

Join Avalere Health as an Associate Creative Director, Copy - Market Access Marketing, and lead the development of compelling marketing copy. You will be responsible for crafting exceptional copy across various marketing materials, collaborating with cross-functional teams, and ensuring alignment with brand strategy. This role requires a strong background in market access marketing, excellent communication skills, and proven leadership experience. You will contribute to brand plans, positioning, and messaging, while also participating in new business development. The position offers opportunities for professional growth and development within a dynamic and collaborative environment. Avalere Health provides a comprehensive benefits package, including retirement plan, medical insurance, and flexible working practices.

Requirements

• Bachelor's degree in related field
• 10+ years creative copywriting experience, preferably in a market access, payer marketing, or managed markets agency environment
• Experience with market access marketing, including pre-launch, launch, mature, and portfolio brands
• Highly adept at compelling storytelling especially with technical market access content
• Crisp and persuasive communications skills, both written and verbal
• Thrives in a fast-paced, entrepreneurial, and cross-discipline environment with a proactive mindset
• Highly skilled as an interdisciplinary thinker and curious creative lead
• Seamlessly skillful in balancing both collaborative work and independent work
• Proven track record in leading teams, fostering creativity with internal talent, as well as upholding the organization’s culture
• Comfortable working under pressure with tight deadlines, across both inline client work and pipeline new business development work
• Exceptional and reliable organizational skills

Responsibilities

• Lead, manage, and write exceptional market access marketing copy to support pipeline and inline assets in maximizing and communicating brand value
• Foster creative inspiration and lead persuasive copy development from concepting to testing to completion, in alignment with a brand’s strategy and in harmony with its art direction
• Serve as a strategic copy partner that amplifies brand performance by being fluent in the client’s strategy, science, customers, competition, market research techniques, promotional venues, medical/legal requirements, and other key needs
• Collaborate with strategy partners in contributing to key deliverables such as the development of brand plans, positioning, brand identity, creative briefs, and messaging strategy
• Participate in the ideation and execution of market access marketing solutions, tactics, and activations that creatively amplify brand performance
• Maintain strong market access marketing client partnerships with demonstrated creative leadership, advisement, and output
• Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
• Grow and contribute to the growth of the market access marketing offer by supporting copy needs for RFPs, pitches, and other new business development opportunities
• Lead collaboratively with account, strategy, medical, creative, and project management partners on all aspects of market access marketing offer
• Support photo shoots, video, and film production as needed
• Write articles, contribute to podcasts, and keep pulse on key market events that would impact reaching and engaging with market access stakeholders creatively
• Support leadership with growing the internal copy team and cultivating strong talent, including mentorship, management, and outsourcing of freelance needs
• Be flexible with travel up to 10% of time as needed

Preferred Qualifications

Master’s degree preferred (advertising, marketing, communications, journalism, writing, or other similar field)

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits