Ad Optimization Success Manager

Summary

Join MonetizeMore, a 14-year-old company with consistent double-digit revenue growth, as their Ad Optimization Success Manager. This role blends customer success management and ad optimization expertise, requiring technical skills in ad configuration and optimization, strong client communication, and a focus on achieving revenue targets. You will guide publishers in optimizing ad performance, ensuring compliance, and providing strategic insights. MonetizeMore offers complete location and schedule flexibility, allowing you to work from anywhere and on your preferred schedule. This position offers the opportunity to learn industry-leading ad optimization practices and work with a dynamic team. The company rewards innovative thinking and results-driven behavior.

Requirements

• Ability to interpret data, identify trends, and make data-driven decisions
• Familiarity with digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tool such sa Active Campaign and header bidding solutions
• Resourceful in identifying issues, troubleshooting errors, and finding effective solutions
• Precision in setting up campaigns, implementing ad tags, or managing publisher configurations to ensure optimal outcomes
• Clarity in conveying technical details, results, and strategies to stakeholders with varying levels of understanding
• Strong focus on understanding client needs and providing personalized solutions to maximize client satisfaction
• Understanding of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies
• Ability to think ahead and align short-term actions with long-term goals, including scaling performance
• Skills to pitch ad solutions effectively, negotiate deals, and close partnerships with publishers or advertisers
• Strong drive to achieve and exceed KPIs and revenue targets
• Confidence in negotiating with clients, vendors, and partners to secure the best outcomes for the business
• Ability to handle challenges and setbacks while maintaining motivation and a positive attitude
• Skills to create clear and impactful reports or dashboards to communicate performance and insights effectively

Responsibilities

• Understand Publishers' preferences for receiving value from M2, identify pain points, and provide creative growth suggestions, including monetization beyond ad inventory and solutions for challenges
• Assess and optimize current ad setups to identify revenue enhancement opportunities, tailoring strategies to meet publisher goals
• Analyze publisher ad inventory to determine the best-performing ad units, proposing and implementing changes as needed
• Discuss insights on how the publisher can expand their overall business. For example, targeting new markets, geographies, or other niches
• Work closely with the Ad Demand Team to configure, test, and manage the entire ad stack in Google Ad Manager, including header bidding setups, to maximize publisher benefits and address any errors or anomalies
• Perform daily ad quality checks to ensure all placements are filled, monitoring performance metrics such as CPM, Page RPM, and Session RPM, and addressing any fluctuations immediately
• Work closely with Engineers, Solutions Engineers, and other teams to troubleshoot setup concerns and explore new ad tech developments to further enhance publisher performance
• Audit demand stack partners to ensure accurate impression tracking and continuously monitor publisher sites for compliance with Google's policies, avoiding any ad interruptions
• Generate and analyze monthly and annual reports, utilizing historical data to provide insights and trend analysis, and conduct 7-day and 30-day post-live performance reviews
• Prioritize publisher goals, acting as a dedicated ambassador for MonetizeMore tools, and ensuring all applicable PubGuru Tech Features are activated at launch to maximize publisher benefits
• Maintain clear and concise communication with publishers throughout the onboarding process and collaborate seamlessly with internal teams to align actions with customer expectations
• Achieve internal KPI benchmarks and external revenue targets, ensuring both MonetizeMore and publishers' success

Benefits

• Complete location and schedule flexibility
• Work from anywhere in the world and on your preferred schedule
• Training and working with some of the best minds in the ad technology industry