AdOps Strategy & Enablement Director

Summary

Join GumGum as the AdOps Strategy & Global Enablement Director, a senior individual contributor role reporting to the Global VP of Ad Operations. This strategic role requires aligning AdOps execution across North America and EMEA, leading global process evolution, unifying performance reporting, and ensuring financial accountability for delivery spend. You will partner with internal and external stakeholders to support scalable operations, improve team systems, and maintain top-tier client delivery standards. The ideal candidate thrives in cross-functional environments, possesses Ad Operations or AdTech experience, and can blend technical skills with strategic thinking. This position offers remote work opportunities, but candidates must reside in a specified local area. GumGum offers a competitive total rewards package including base pay, benefits, recognition, development, and wellness programs.

Requirements

• BA/BS or equivalent working experience
• 6-8 years of experience in Digital Ad Operations, Programmatic Delivery, or Strategic Operations roles
• Deep familiarity with digital media delivery mechanics, including trafficking, measurement, viewability, and campaign performance reporting
• Proven experience owning cross-regional processes, scaling operational programs, and implementing workflow systems
• Demonstrated fluency in delivery margin governance, overages, AV, and makegood mitigation
• Experience supporting or overseeing programmatic campaign operations in both open exchange and PMP/private deal environments
• Experience representing Ops in external client and sales conversations
• Comfortable operating independently as a high-level IC within a global structure
• Strong understanding of DSPs, SSPs, verification platforms (IAS, MOAT), ad servers, and reporting platforms (Looker, Tableau)
• Ability to work cross-functionally with Product, Engineering, Sales, Finance, and Revenue Operations

Responsibilities

• Lead cross-regional AdOps initiatives (e.g., programmatic evolution, campaign workflow automation, stakeholder engagement models)
• Own global rollout and alignment of SOPs, training materials, and tooling adoption frameworks
• Partner with Sales, Product, and Client orgs to scale operational maturity and efficiency
• Identify systemic execution challenges and propose sustainable, scalable solutions
• Track and analyze delivery overages, makegoods, and added value (AV) across campaigns and accounts
• Collaborate with Finance and RevOps to align on delivery efficiency goals and reduce cost leakage
• Monitor platform and vendor tool utilization against budgets, identify optimization opportunities
• Own and maintain global dashboards for campaign pacing, SLA adherence, QA error rates, and launch velocity
• Align inputs from North America Leads and EMEA leadership to ensure clean, consistent, and accurate reporting
• Translate operational insights into strategic recommendations for executive stakeholders
• Represent AdOps in high-value wrap calls, QBRs, and escalation post-mortems with Sales and AMs
• Support the Sales team with pre-sale operational input during GTM planning and new business development
• Operate as a senior AdOps point of contact in lieu of VP attendance, elevating the function’s external impact
• Centralize and prioritize AdOps inputs to Product and Engineering to avoid fragmented asks
• Support feature adoption and change management during workflow or platform updates
• Act as a translator between technical systems and operational end-users

Benefits

• Competitive base pay
• Employer-matched 401(k) retirement plan