Affiliate & PR Strategist

Summary

Join Power Digital as an Affiliate & PR Strategist and drive results for a dynamic client roster by developing and executing integrated marketing strategies. You will be responsible for defining and driving affiliate and PR strategies, launching new affiliate programs, managing client communication and reporting, analyzing performance data, and proactively pitching media relations. This role requires strong experience in affiliate marketing, PR, and agency settings, along with expertise in affiliate platforms and best practices. You will also train and manage interns and part-timers, and leverage Power Digital's proprietary technology, nova. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), along with a competitive salary, comprehensive benefits, and unlimited time off.

Requirements

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management
• 2+ years of PR experience
• 1-2 years+ agency experience required
• Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites
• Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
• Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting

Responsibilities

• Define and drive affiliate & PR strategy for PDM clients
• Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs
• Support client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client
• Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
• Proactively pitch to drive media relations results for client roster
• Lead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
• Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
• Review & edit all written materials & reports with a keen eye for detail
• Respond to all client inquiries in a timely manner
• Train and manage interns and part timers
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Bachelor’s degree in business, marketing, or relevant field preferred
• CPG Media Relations experience highly recommended but not required

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives