Analyst, Analytics & Insights

Summary

Join Kelly Scott Madison (KSM), a leading media and advertising agency, as an Analyst. You will be responsible for analyzing business data, creating reports, and providing insights to improve media campaigns and client businesses. Leverage your analytical skills and data visualization tools to uncover powerful insights. You will also contribute to the development of predictive modeling and support client site tagging. The ideal candidate possesses strong Excel skills, experience with data visualization tools, and a deep understanding of media metrics. KSM offers a comprehensive benefits package including health insurance, 401k matching, paid time off, remote work flexibility, and professional development opportunities.

Requirements

• Strong working knowledge of MS Excel
• Experience working in Datorama or other data visualization tools
• Proven ability to uncover insights from large data sets
• Familiar with media metrics and calculations
• General understanding of digital marketing and the media landscape

Responsibilities

• Deliver meaningful data analysis and actionable insights
• Help clients and colleagues understand and capitalize on their media data
• Create reporting to demonstrate performance and campaign optimization opportunities
• Apply statistics to solve client business problems and translate findings into media recommendations
• Perform ad hoc requests for deep-dive reporting, analysis and insights
• Conduct primary research to inform new strategy and tactical opportunities
• Quantify media performance and business outcomes
• Recommend KPIs across media channels to determine what campaign success looks like
• Assist with creation of measurement plans to calculate media effectiveness and drive data strategy
• Manage data for the development of predictive modeling in outcome-based planning
• Support client site tagging structure and media connectivity through tag management platforms
• Foster agency-wide growth and innovation
• Drive innovation in analytics, measurement, insights and technology. Bring new thinking and opportunities to the table
• Partner with technology platforms like DMPs and CDPs to improve media data ROI
• Champion agency-wide best practices and standardization

Preferred Qualifications

• Knowledge of the ETL process, data ingestion and manipulation platforms
• Exposure to Adobe Analytics and Google Analytics, other tracking tools, and HTML/javascript
• Working knowledge of statistical analysis packages (SPSS, SAS, R)

Benefits

• Competitive compensation
• 401(k) with company match
• Pre-tax programs
• Referral rewards
• A remote work reimbursement
• Comprehensive health insurance (medical, dental, vision, pet, and life)
• Onsite fitness center covered 100%
• Discounted membership rates at partner gyms and access to virtual fitness classes
• Employee Assistance Program (EAP)
• Curated opportunities to nurture your breaktime
• Personalized Paid Time Off (i.e., “Unlimited PTO”)
• Remote work flexibility
• Paid parental leave (maternity, paternity, and adoption)
• A variety of Employee Resource Groups
• Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program
• Career pathing, integrated learning ecosystem, mentorship, and employee recognition