Analytics Engineer

Summary

Join Twilio as an Analytics Engineer and play a critical role in shaping and scaling the web analytics strategy across Twilio.com. Implement and maintain analytics tracking across digital platforms, ensuring clean, consistent, and actionable data. Partner with various teams to deliver scalable analytics solutions. Grow as a subject matter expert in web analytics, working with engineers, data scientists, analysts, and marketers. Improve tracking infrastructure, data flows, and data utilization. Contribute to strategic initiatives, including merging websites and streamlining workflows. Support analysis and reporting requests and create dashboards using BI tools. Continuously drive improvements in tracking capabilities and stakeholder enablement.

Requirements

• 2–5+ years of experience in web analytics implementation or a similar technical analytics role
• Strong knowledge of JavaScript, HTML, and browser dev tools
• Expertise in Google Analytics 4, both implementation and analysis
• Hands-on experience with Google Tag Manager (GTM) and BigQuery
• Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations
• Experience with debugging tools such as Tag Assistant, Charles Proxy, or ObservePoint
• Familiarity with SQL and cloud data platforms
• Familiarity with A/B and multivariate testing frameworks, as well as web personalization
• Strong communication skills with the ability to bridge technical and non-technical teams
• Detail-oriented with a passion for clean, trustworthy data

Responsibilities

• Collaborate with Web and Development teams to implement and maintain scalable web analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Segment
• Define and maintain structured data layer requirements to support analytics and marketing needs
• Configure and maintain key analytics tools, including GA4, BigQuery, Looker Studio, and Tableau
• Perform QA and debugging of analytics tags and data flows using browser dev tools, tag debuggers, and proxy tools
• Optimize data integration between the Customer Data Platform (CDP) and GA4
• Support integration of web analytics data with BI platforms, data warehouses, and data platforms (e.g., BigQuery, Snowflake, S3, Segment)
• Ensure data quality, consistency, and accuracy across all tracked platforms
• Monitor and ensure compliance with privacy regulations (e.g., GDPR, CCPA) in tracking setup and manage data deletion requests in accordance with user consent in managed platforms
• Partner with cross-functional teams to define data requirements and deliver performance-conscious, scalable tracking solutions
• Contribute to strategic initiatives, including merging three distinct brands/websites into a unified domain, expanding use of CDP-housed data within GA4, and streamlining internal analytics workflows using AI to reduce manual effort and increase stakeholder value
• Maintain tracking specifications, documentation, and internal enablement resources
• Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement)
• Create and maintain dashboards using Looker Studio, Tableau, or similar BI tools
• Continuously drive improvements in tracking capabilities, data integrity, and stakeholder enablement

Preferred Qualifications

• Experience with Looker Studio, Tableau, or other BI tools
• Familiarity with Adobe AEM, Adobe Target, Mutiny, or similar platforms
• Strong analytical skills with a track record of delivering insights, storytelling, and actionable recommendations
• Interest or experience in applying AI-driven solutions to analytics workflows
• Experience with server-side tagging or CDPs (e.g., Segment)
• Exposure to A/B testing platforms (e.g., Optimizely, Google Optimize)
• Knowledge of cookie management platforms (e.g., OneTrust, Cookiebot)

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program