Associate Director, Direct I/O

Summary

Join Wpromote as an Associate Direct I/O Director to lead a team in media planning and activation across traditional and digital direct publisher media. You will serve as the day-to-day client lead, overseeing planning, activation, and measurement for various media. Success requires expert-level knowledge of traditional media and the ability to innovate strategies. This fast-paced role demands collaboration, leadership, and a passion for developing others. Wpromote offers a strong work-life balance and numerous benefits, including half-day Fridays, unlimited PTO, flexible schedules, and work-from-anywhere options. The anticipated annual salary ranges from $90,000 to $115,000, with a comprehensive benefits package.

Requirements

• 5+ years of directly related experience and 2+ years of management experience
• Expert knowledge of the digital media landscape across display, video, social and content
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
• Proven track record of building and managing relationships, working with local vendors, and executing campaigns
• Strong process development skills
• Proven experience in training and developing others
• Innate curiosity and a desire to challenge the status quo

Responsibilities

• Lead the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Develop an intimate understanding of the client’s business, marketing objectives, and KPIs
• Work closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
• Lead the RFP process from start to finish, building and delivering final recommendation presentations to clients
• Increase operational efficiencies within the team across planning, activation, reporting, and ad ops
• Negotiate program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
• Identify opportunities to expand partnerships, providing added value and cost efficiencies to our programs
• Bring new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
• Lead the adoption of advanced measurement techniques across partners
• Partner with Programmatic leads for holistic Display/Video strategy

Preferred Qualifications

• Full-funnel marketing experience
• Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying
• Auto experience

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits