Associate Director, Tagging & Taxonomy

Summary

Join We Are Rosie as an Associate Director to lead a comprehensive Tagging and Taxonomy Project for our client, collaborating with multiple agency partners to audit, revamp, and implement taxonomies using Claravine.

Requirements

• Associate Director level with experience on an AdTech team within an agency
• Expertise in tagging, taxonomy tools (e.g., Claravine), and ad ops, with experience across all major digital platforms
• Experience working with a large portfolio of brands and datasets
• Strong project management skills, with the ability to lead cross-functional teams and manage agency relationships
• In-depth knowledge of nomenclature and taxonomy in large-scale data environments

Responsibilities

• Lead the kickoff and coordination of the taxonomy project, working with key stakeholders from CMI, Spring, and Bond agencies
• Audit current taxonomies across all channels, identifying gaps and ensuring alignment with business needs
• Establish a data dictionary and governance model that integrates with existing systems like Claravine and supports long-term taxonomy structure
• Implement Claravine across brands, ensuring metadata is correctly classified for site-side attribution and audience targeting
• Collaborate with agency partners to update 'front end' and 'back end' taxonomies, including classifications for 1st, 2nd, and 3rd party data
• Oversee trafficking workflows, ensuring clear roles and responsibilities for ad creation, trafficking, and naming conventions
• Develop formalized documentation, including a trafficking workflow and Claravine ID templates for various types of media buys
• Ensure consistency in taxonomy usage across brands, cleaning up acronyms and ensuring clarity for all users