The Athletic is hiring a
Associate Newsroom SEO Editor

Summary

The Athletic is seeking an Associate Newsroom SEO Editor to join their audience team. The role involves optimizing news content for search engines, monitoring audience trends, and providing strategic recommendations to editors based on insights from various tools. Ideal candidates should have SEO experience in a major publisher or sports/news organization, excellent organizational skills, and clear communication skills.

Requirements

• SEO experience at a major publisher, sports, or news organization
• Excellent organizational and time management skills
• Understanding of SEO strategy and best practices for live, breaking news and evergreen
• Familiarity using Google Search Console, SEMRush, SimilarWeb, Chartbeat, Botify, or other similar tools
• Clear and effective written and verbal communication skills
• Collaborative and able to work across editorial and analytics teams

Responsibilities

• Manage and monitor real-time and long-term audience trends to identify opportunities for news coverage
• Regularly pitch and communicate strategic recommendations with editors to provide them with coverage ideas based on audience insights from Google Trends, social media and other tools we employ for tracking news moments
• Continuously manage and maintain ranking in Top Stories carousels and provide recommendations for improved positioning on the most important storylines of the day
• Work in conjunction with programming and social media teams so that we surface top-performing search content across all channels
• Provide guidance to editors for live and breaking coverage during live events
• Optimize a minimum of 20 pieces of content on a daily basis both before publication and after. This includes suggesting headlines, URLs, format, body text, photos and more
• Optimize editorial output using keyword research and on-page optimization
• Help journalists plan for major tentpole events by analyzing historical data, editorial coverage plans and related searches
• Help with daily reporting on our search performance, as well as in-depth reporting on specific breaking news moments and tentpole events
• Monitor and react to changes to search engine algorithms

Preferred Qualifications

Passion for the sports journalism world is an asset

Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans
• Savings accounts for medical, wellness, and childcare expenses
• 401k retirement savings plan and employer match
• Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave