Associate Producer

Summary

Join NBCUniversal Local as a detail-oriented and bilingual (Spanish and English) Associate Producer of Audience Retention. This role centers on expanding and engaging digital audiences using loyalty programs like newsletters, apps, and FAST channels. The ideal candidate is passionate about digital media and audience engagement, and will contribute to innovative retention strategies. This position offers hands-on experience in audience development and retention, impacting a leading bilingual media organization. You will collaborate with various teams and utilize analytics to refine strategies. The role is fully remote and includes company-sponsored benefits.

Requirements

• Fluency in Spanish and English, with exceptional written and verbal communication skills in both languages
• 1–3 years of experience in editorial, audience engagement, social media, or a related digital media role
• Bachelor’s degree in Journalism, Communications, or a related field, or equivalent professional experience
• Experience using analytics tools (e.g., Google Analytics, Adobe Analytics)
• Experience working in SailThru, MailChimp or another email marketing platform
• Basic understanding of social media platforms (e.g., Facebook, TikTok, Instagram) and best SEO practices

Responsibilities

• Collaborate with the Audience Retention Manager, Editorial, Analytics, Product team, and external vendors to execute bilingual audience engagement and retention strategies
• Identify and act on opportunities within the daily news cycle to drive retention initiatives, working closely with internal stakeholders
• Support and implement retention strategies for FAST channels across NBCU Local core platforms and third-party streaming services
• Assist in App Store Optimization (ASO) to improve app discoverability and user engagement
• Analyze audience behavior and campaign performance data, sharing actionable insights to refine retention strategies
• Develop and manage newsletter retention strategies for NBC, Telemundo, and Regional Sports Networks by: Building and optimizing retention tactics
• Maintaining healthy subscriber lists
• Creating and maintaining user journeys that include welcome and reengagement emails
• Enhancing newsletter templates for improved performance

Preferred Qualifications

• Ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment
• A competitive and self-motivated mindset, combined with enthusiasm for engaging bilingual audiences
• Strong collaboration skills and adaptability, with a willingness to learn and grow in a dynamic digital media landscape

Benefits

• Fully Remote: This position has been designated as fully remote, meaning that the position is expected to contribute from a non-NBCUniversal worksite, most commonly an employee’s residence
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks