Automotive Marketing Analyst/Performance Manager

Summary

Join Experian as an Analytics/Performance Manager and become a trusted advisor to Dealer and Agency clients, leveraging your expertise in automotive marketing and the Experian Marketing Engine (EME) solution. You will collaborate with clients to develop and execute marketing plans, analyze data, create audiences, and exceed expectations. Responsibilities include onboarding new clients, providing product training, and conducting monthly data review calls. You will also manage daily dealer relationships, identify market trends, and contribute product enhancement ideas. This role requires strong communication and presentation skills, along with experience in digital marketing and data analysis. The position offers a fully remote environment and a comprehensive benefits package.

Requirements

• Bachelor's Degree or relevant work experience
• 5+ years working with digital marketing in Sales, Marketing, or Customer Service, in an Automotive retail or agency environment
• Comfortable presenting in front of large groups of high-level executives and decision makers
• Experience as a client advocate, making strategic suggestions based on multi-point data
• Knowledge of digital marketing best practices. SEO knowledge and familiarity with SEM management and research tools
• Experience translating data into clear insights and presenting them to audiences to inform strategic decisions

Responsibilities

• Onboard new clients, completing product training and ensuring they are comfortable and excited about moving forward with Experian and EME
• Bring knowledge of the product to the client to support our value proposition and further the client's goals
• Collaborate with clients to determine the best way to use EME to achieve their performance targets
• Complete monthly data review calls with customers to review analytics, performance, insights, and strategy
• Responsible for daily dealer relationship management and service
• Identify trends at the macro and micro level, using insights to inform client decisions
• Bring product enhancement ideas and operational efficiency opportunities forward to internal teams
• Promote alignment across Sales, Product, Engineering, Support, and Marketing teams to ensure seamless client experiences and accelerate product improvements
• Deliver ongoing training, develop training resources, documentation, and playbooks to grow onboarding and product adoption across clients and company partners
• Fuel innovation and strategic growth by tracking industry trends and shifts to surface insights and opportunities for client growth

Benefits

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Fully remote environment
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays