B2B Copywriter, Marketplace

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HopHR

📍Remote - Brazil, Argentina

Summary

Join a fully remote digital marketing agency as a strategic storyteller and copywriter, bringing B2B content to life. You will build and execute a quarterly content roadmap, ghostwrite LinkedIn posts, optimize content based on analytics, create case studies, collaborate with designers, and engage with industry posts. The ideal candidate has 3+ years of B2B copywriting experience in tech, e-commerce, advertising, or marketplaces, a strong portfolio, and familiarity with Amazon and marketplace lingo. You'll be responsible for crafting compelling content that highlights client success and drives engagement. This role offers a work-life balance and the autonomy to manage your own work within a supportive team environment.

Requirements

  • 3+ years of B2B copywriting experience in tech, ecommerce, advertising, or marketplaces
  • A portfolio that includes case studies, long-form articles, and high-performing social content
  • Familiarity with Amazon and marketplace lingo (FBA, ASINs, ROAS, etc.)
  • Strong storytelling instincts and the ability to turn raw performance data into compelling content
  • Comfort with both strategic ideation and hands-on execution
  • Availability during U.S. business hours (core window: 10am–4pm EST)

Responsibilities

  • Build and execute a quarterly content roadmap (case studies, LinkedIn posts, whitepapers, email nurtures)
  • Ghostwrite 16+ LinkedIn posts/month for execs' insights, hot takes, and humble brags backed by internal interviews and team insights
  • Optimize content based on LinkedIn analytics and repurpose top performers into blogs, slides, or snackable video scripts
  • Turn internal submissions and raw data into 2+ concise, high-impact case studies per month
  • Collaborate with designers to pair copy with scroll-stopping creative that aligns with performance insights
  • Spark conversation by commenting on industry posts, joining trending threads, and tagging thought leaders to keep Nectar top-of-mind
  • Own the replies: respond to all comments on exec and brand posts within 24 hours to drive visibility and engagement
  • Build a fanbase: identify and nurture high-value followers through DMs, shout-outs, and curated shares to turn lurkers into advocates
  • Stay 90 days ahead on marketplace trends (Amazon, Walmart, etc.) and turn insights into POV posts and webinar ideas
  • Monitor LinkedIn and industry discourse to publish timely, relevant content that captures attention
  • Write and edit case studies that highlight client success, strategic execution, and real performance data
  • Create and ghostwrite organic social content (primarily LinkedIn) for execs and internal thought leaders
  • Translate briefs and technical insights into clear, compelling copy tailored to B2B audiences
  • Collaborate with strategists, designers, and creatives to ensure alignment across channels
  • Support the development of sales enablement materials (e.g., one-pagers, landing page copy, pitch decks)
  • Maintain and evolve Nectar’s tone of voice and editorial standards

Preferred Qualifications

  • SEO experience and long-form content strategy
  • Familiarity with tools like Notion, Monday.com, Google Docs, Figma, WordPress
  • Previous experience in a startup or high-growth environment

Benefits

  • Compensation in USD
  • PTO: 10~15 days
  • Sick Days: 5 days

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