Back-End Developer

Summary

Join RevOpsforce as a detail-oriented Back-End Developer to build, debug, and maintain dynamic content modules for email and landing page personalization. This contract, hourly role requires expertise in Velocity Template Language (VTL) and marketing platform token logic. You will leverage marketing platform data to personalize assets at scale, format content using HTML and CSS, and implement fallback logic. Collaboration with marketing teams is key to defining personalization requirements and troubleshooting dynamic content. This fast-paced role is ideal for experienced professionals seeking high-impact work and flexibility.

Requirements

• 5+ years of experience in back-end development or marketing automation logic building
• Proficient in Velocity Template Language (VTL): control structures, variable handling, and logic flow
• Strong understanding of marketing platform tokens, custom script tokens, and how to use them effectively
• Familiarity with email marketing concepts: segmentation, personalization, fallback handling
• Comfortable writing clean HTML/CSS for email and landing page content structure
• Strong logical thinking and fluency in Java-like logic structures (Java knowledge not required)
• Ability to work independently, troubleshoot quickly, and document token logic for non-technical users

Responsibilities

• Develop and maintain dynamic content blocks using Velocity Template Language (VTL)
• Create and manage custom token logic and script tokens in a marketing platform
• Leverage the marketing platform data model (leads, fields, custom objects) to personalize assets at scale
• Format personalized email and landing page content using HTML and CSS
• Implement fallback logic, segmentation handling, and conditional content rendering
• Collaborate with Marketing Operations and Campaign teams to define personalization requirements
• Debug and troubleshoot dynamic content using a marketing platform preview mode and test scenarios