Campaign Manager

Summary

Join Procore's growing Marketing team as an Upmarket Campaigns Manager, NAMER! You will oversee campaign marketing activities for US and Canada specialty contractors with $250M+ ACV. Responsibilities include designing and executing high-performing expansion marketing campaigns, developing new campaign strategies using ABM best practices, and aligning expansion messaging with the right audience. You will collaborate with Sales, Product Marketing, and other teams to achieve pipeline goals and drive new logo acquisition. This role reports to the Director of Upmarket Campaigns, NAMER and offers remote work options within the US. Immediate start is preferred.

Requirements

• 4+ years of experience in a SaaS or B2B growth/demand generation marketing capacity
• Passion for marketing for sales—focusing on driving growth and retaining revenue
• Bachelor's Degree in Marketing or Business or comparable education/experience required
• Hands-on experience creating and executing integrated marketing campaigns across web, email, webinars, events, digital advertising, direct mail, and more
• Familiarity with CRM systems, marketing automation tools, tracking, and analytics tools
• Ability to use data and metrics to assess campaign effectiveness, with the ability to make informed decisions and take action based on data-driven insights
• Outstanding written and verbal communication skills
• Highly organized and detail-oriented

Responsibilities

• Work as an individual contributor and as part of a broader campaigns team responsible for designing, developing, and executing high-performing expansion marketing campaigns
• Design new campaign strategies using ABM best practices, focused on creating an always-on, scalable campaign framework
• Understand the customer lifecycle and use customer data to align expansion messaging and offers with the right audience
• Work with sales and product marketing teams to coordinate campaign messaging develop new sales plays, offers, webinars and direct mail campaigns
• Partner with field and event marketing and sales teams to create targeted, geo-based in-person customer experiences that build relationships and contribute to driving ARR
• Utilize data to understand the success of campaigns, communicate results in routine meetings with sales leadership and identify areas for optimization
• Own the complete audience pipeline outcomes to ensure revenue goals are met (new logo and expansion)

Benefits

• Competitive health care plans
• Unlimited paid vacation
• Stock options
• Employee enrichment and development programs
• Friends & family events
• Eligible for Bonus Incentive Compensation