Chief Marketing Officer

Summary

Join Karbon, a global leader in practice management software, as their visionary Chief Marketing Officer (CMO). In this pivotal role, you will develop and execute a comprehensive marketing strategy to accelerate growth, generate significant demand, and drive revenue. As a key member of the executive team, you will lead a brand refresh, build a world-class demand generation engine, and mentor a high-performing global marketing team. You will also collaborate closely with sales, product, and customer success teams to ensure alignment and achieve ambitious pipeline and revenue targets. This transformative role requires a proven track record in B2B SaaS marketing, experience in the accounting industry, and exceptional leadership skills. Karbon offers a strong benefits package and a unique opportunity to redefine the future of accounting practice management.

Requirements

• Proven experience as a CMO or in a senior marketing leadership role (e.g., VP of Marketing) within a scaling B2B SaaS or technology company, preferably serving the accounting or professional services industry
• Demonstrable success in developing and executing marketing strategies that have driven significant revenue growth, market share acquisition, and ideally, experience with category leadership or redefinition
• Extensive experience in brand evolution, including refreshing brand identity, repositioning products/services, and defining clear, compelling value propositions
• A strong track record of building, leading, mentoring, and scaling high-performing, globally distributed marketing teams, with experience adding critical new functions
• Deep expertise in building and optimizing sophisticated demand generation engines, with a focus on measurable pipeline and revenue impact (familiarity with PLG strategies is a plus)
• Proven ability to develop and implement effective multi-channel marketing campaigns and create compelling brand storytelling that resonates with a B2B audience
• Strong understanding of modern marketing technologies, analytics, and attribution models (e.g., CRM (Salesforce), marketing automation (Pardot), analytics platforms, ABM tools)
• Exceptional strategic thinking, analytical, communication, and presentation skills, with the ability to articulate a vision, influence, and collaborate effectively at all levels, including the executive team and board
• A data-driven, results-oriented mindset with a passion for continuous improvement and a clear bias for action
• Entrepreneurial spirit, comfortable with ambiguity, and thrives in a fast-paced, transformative, and remote-first environment
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred

Responsibilities

• Develop and execute a bold marketing strategy that not only drives growth but also positions Karbon as the thought leader redefining the future of accounting practice management in an AI-driven world
• Lead a comprehensive brand refresh, evolving our positioning and value proposition to reflect our innovative vision and resonate powerfully with the evolving needs of the global accounting industry
• Champion Karbon's compelling growth story, highlighting our innovative roots and our ambitious vision for the future, to capture the imagination of the market and solidify our leadership
• Conduct deep market, competitor, and customer analysis to identify disruptive opportunities, anticipate industry shifts, and inform our strategic direction for market redefinition
• Design, build, and scale a predictable, efficient, and world-class global demand generation engine in close partnership with the sales organization
• Develop and implement innovative, multi-channel campaigns (digital, content, webinars, PR, social, partnerships, community building, etc.) to drive high-quality leads and build a robust sales pipeline
• Oversee an extensive calendar of 50+ global events throughout the year, including our flagship annual customer conference
• Establish clear metrics and KPIs to track, analyze, and report on campaign performance, pipeline contribution, marketing ROI, and customer acquisition cost, ensuring data-driven decision-making
• Take direct responsibility for achieving ambitious pipeline and revenue targets, constantly seeking opportunities to measure, update and optimize
• Continue to build, mentor, and inspire a high-performing global marketing team, fostering a culture of innovation, agility, collaboration, accountability, and alignment with Karbon's core values
• Strategically identify and recruit top talent for critical marketing functions that align with our evolving goals and market redefinition strategy
• Provide strong leadership, clear direction, and professional development opportunities for the marketing team
• Develop and refine Karbon's powerful and differentiated brand narrative, articulating our unique vision for the industry, ensuring consistent, impactful storytelling across all marketing touchpoints
• Oversee the creation and execution of integrated marketing campaigns from strategic conception through execution, analysis, and iteration, targeting key segments within the accounting industry
• Establish and manage a clear and agile campaign development process, ensuring timely execution and seamless cross-functional alignment with sales, product, and customer success
• Leverage data, customer insights, and market trends to continuously improve messaging, targeting, and campaign effectiveness
• Work closely with Sales leadership to ensure tight alignment on go-to-market strategies, lead management processes, sales enablement initiatives, and shared revenue goals
• Collaborate intimately with Products to inform product strategy, positioning, messaging, and go-to-market plans for new and existing solutions that will redefine the market
• Partner with Customer Success to leverage customer advocacy, gather insights, and ensure a cohesive customer experience
• Act as a key partner to other executive leaders, ensuring marketing strategies robustly support overall company objectives and our mission to redefine the industry

Preferred Qualifications

A genuine interest in and understanding of the accounting industry and the challenges faced by firms would be highly advantageous

Benefits

• Paid Flexible Time Off with an encouraged 4 weeks use per year
• Company paid medical for you and eligible spouse/partner and dependents
• Company paid dental and vision and eligible spouse/partner and dependents
• Fully company funded short and long term disability
• Fully company paid life insurance
• 401(k) with company matching
• Flexible Spending Account
• Up to 8 weeks paid parental leave
• Work-from-home stipend