Content Director, Physician-Facing Programs

Summary

Join PatientPoint's dynamic team and empower better health as a Content Director for Physician-Facing Programs. Lead content strategy and development for programs supporting practice staff. Oversee digital content creation for physicians, MAs/NPs, and admins, manage a content team, and collaborate with various departments. Develop and implement a comprehensive content strategy aligned with brand vision and business objectives. Monitor content performance, manage budgets, and stay updated on industry trends. This role requires 8+ years of experience in content creation, including 3+ years in a leadership role, and expertise in healthcare communication.

Requirements

• Proven Experience: 8+ years of experience in content creation, with a minimum of 3 years in a leadership or director role. Experience in managing large-scale content projects and teams is essential
• Healthcare Experience: Strong track record of developing content to support healthcare communication initiatives, especially practitioners. Expertise in key aspects of how health systems and practices manage the business of medicine is a must
• Strategic Thinking: Strong ability to develop and implement strategic content plans that align with business objectives
• Excellent Communication Skills: Outstanding written and verbal communication skills with the ability to craft clear, compelling, and persuasive content
• Analytical Skills: Proficiency in analyzing content performance metrics and using data to drive decision-making and strategy adjustments
• Leadership Abilities: Demonstrated experience in leading, mentoring, and motivating a team. Ability to foster a collaborative and high-performance work environment
• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Creativity and Innovation: A creative mindset with a passion for storytelling and innovative content solutions

Responsibilities

• Develop and Implement Content Strategy: Create and execute a comprehensive content strategy that aligns with our brand vision and business objectives
• Lead Content Creation: Oversee the development of editorial calendar and high-quality content assets for PatientPoint programs place-based in offices to be seen by busy office staff. Maintain a consistent brand voice and messaging
• Team Management: Lead a team of content editors. Provide guidance, feedback, and professional development opportunities to team members
• Collaboration and Alignment: Work closely with marketing, product, and design teams to ensure content supports broader company initiatives and maintains consistency across all touchpoints. In particular, be a versatile player who can think through key idea and benefits of campaigns from both the needs of the patient and physician audience
• Content Optimization: Monitor and analyze content performance using outcome metrics or research initiatives. Utilize insights to refine strategies and improve content effectiveness
• Budget Management: Manage content budgets, allocate resources effectively, and ensure projects are delivered on time and within budget
• Industry Trends and Innovation: Stay updated with industry trends, emerging technologies, and best practices in content marketing. Drive innovation and incorporate new ideas into content strategies

Preferred Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. A Master’s degree or relevant certifications is a plus
• Industry Experience: Experience in digital signage content development is advantageous
• Technical Proficiency: Familiarity with content management systems (CMS), taxonomies, and digital marketing tools
• Portfolio: A strong portfolio showcasing diverse content formats and successful projects
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and challenges
• Collaboration: Strong interpersonal skills with the ability to work effectively with cross-functional teams and build relationships with stakeholders
• Problem-Solving: Proactive approach to identifying issues and finding creative solutions
• Passion: A genuine passion for content creation and a commitment to delivering exceptional quality

Benefits

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• A 401K plan