Content Marketing Manager

Summary

Join Pathlabs, a Media Execution Partner, as their Content Marketing Manager. You will own and lead the content marketing strategy, production, and execution, managing the entire content lifecycle from ideation to distribution. This role requires developing a strategic content marketing plan across various channels, creating compelling content for thought leadership, SEO, and social media, and managing the editorial calendar. You will also be responsible for SEO strategy, blog and landing page content, social media management, award submissions, and reporting and analytics. The ideal candidate possesses 5-7 years of experience in content marketing, strong writing and communication skills, and a proven track record of success in a B2B environment. Pathlabs offers a comprehensive benefits package including unlimited PTO, health benefits, 401k matching, and a hybrid work environment.

Requirements

• 5-7 Years Experience in Content Marketing
• Experience with a corporate B2B brand or in-house marketing team is required, AdTech industry experience is preferred
• Proven experience with content production across thought-leadership initiatives
• Strong understanding of SEO strategies (front-end & back-end) with a proven track record of vendor management
• Expertise in producing and managing blog content and website copy
• Hands-on experience with social media content creation, posting, and community management
• Strong organizational skills to manage editorial calendars and award submissions
• Excellent copywriting and copyediting skills with the ability to serve as the primary editor for external-facing materials
• Excellent communication and organizational skills
• Highly motivated to excel with a strong work ethic and initiative
• Resourceful, dependable, and able to manage multiple projects and deadlines simultaneously
• Ability to work independently and in a team-oriented environment
• Alignment with Pathlabs’ Core Values: Unforgettable Service
• People First
• Own It
• Master the craft

Responsibilities

• Develop a strategic content marketing plan across thought leadership, blogs, social media, and more
• Manage Pathlabs’ editorial calendar and ensure all content deadlines are met
• Owner of all content ideation, fueling and executing idea pipeline for upcoming content pieces
• Work closely with internal and external subject matter experts (SME) to gain understanding of Pathlabs’ offerings for content creation
• Serve as the primary copywriter for all external-facing materials, ensuring clarity, consistency, and adherence to brand guidelines
• Lead the development and execution of high-impact thought leadership content (including, but not limited to e-books, trend reports, infographics, POVs, webinars, and more), ensuring it aligns with Pathlabs’ goals and vision
• Drive thought leadership content production across multiple channels, including Pathlabs’ blog, social media, and more
• Ensure consistency, accuracy, and alignment with our brand voice across channels
• Own the end-to-end SEO strategy, managing both front-end and back-end SEO efforts, as well as vendor relationships
• Produce and execute SEO-friendly blog posts for the Pathlabs blog, collaborating with external partners to determine ideal topic ideation and more
• Optimize website content and landing pages for search engines and user experience
• Produce and oversee the creation of blog posts, landing page content, and other web-based materials, ensuring they are optimized for engagement and conversions
• Lead content production, posting, and management of social media channels, ensuring content is engaging and aligns with Pathlabs’ broader marketing strategy
• Collaborate with internal stakeholders and external partners to drive brand awareness, engagement, and lead generation through social media
• Develop and manage award submission strategies, including industry accolades and “Best Place to Work” recognitions, to enhance Pathlabs’ visibility and reputation
• Become an expert of Pathlab’s proprietary data platform to identify trends and insights across client spend to inform content
• Conduct content analysis, report results and recommend changes to content strategy on an ongoing basis

Preferred Qualifications

• Ability to craft effective paid ad copy across digital channels
• Familiarity with e-mail marketing strategies and copywriting
• Social media video editing experience
• Experience with social media management platforms, like Sprout Social
• Previous experience with public relations, including managing press releases and media outreach

Benefits

• Unlimited Paid Time Off & 13 paid holidays annually
• Health, Dental, Vision and Life Benefits with generous company contribution including a zero-cost option
• HSA-eligible insurance option with a company contribution
• 401k with 3% company match
• Hybrid workplace with in-office, flexible and remote options
• Dog-friendly office
• Employee Assistance Program with up to 8 free counseling sessions for anyone in your household (even if not enrolled in our insurance)
• $250 annual match available when a donation is made by an employee to an eligible charity organization
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs