Red Canary is hiring a
Conversion Rate Optimization Manager in United States

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Conversion Rate Optimization Manager
🏢 Red Canary
💵 $101k-$123k
📍United States
📅 Posted on Jul 11, 2024

Summary

We are seeking an experienced CRO Manager with 3+ years of experience to collaborate with cross-functional teams, optimize landing pages, manage conversion points, develop an ongoing experimentation roadmap, and analyze page performance. The ideal candidate has a data-driven attitude, strong understanding of what drives impact, and excellent project management skills.

Requirements

  • 3+ years of experience as a Conversion Rate Optimization role or similar
  • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (WordPress), A/B testing tools (VWO), site analytics (Google Analytics 4) and business intelligence tools
  • Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale
  • Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
  • Synthesize data and effectively communicate and articulate strategies and plans to a wide variety of audiences
  • Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution
  • Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

Responsibilities

  • Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to implement the changes
  • Manage all key conversion points within marketing funnel, looking for ways to increase efficiencies
  • Manage and optimize digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms
  • Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
  • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the customer journey
  • Present strategies to internal teams based on your findings from the ongoing testing, and analysis of the data
  • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy
  • Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts
  • Collaborate with the Community Team, PMM team, and SEO Team on SEO initiatives and content opportunities that improve website conversion efficiency
  • Leverage personalization capabilities to create digital experiences aligned to audiences and channels
  • Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency
  • Work to increase conversion rates and drive marketing qualified leads to help the business drive revenue

Benefits

  • 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
  • Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits
  • Fertility Benefits: All new hires are eligible for benefits as of their first day
  • Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
  • Paid Parental Leave- Full base pay to bond/care for your new child
  • Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
  • Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US
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