Copywriter and Content Writer

Summary

Join Measure Marketing Results Inc., an inbound growth agency serving the B2B tech and manufacturing industries, as a Copywriter and Content Writer. Develop persuasive content that resonates with B2B audiences, spanning formats like blog posts, case studies, and social media.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field
• 3-5 years of experience in B2B content writing, ideally with a focus on tech and manufacturing
• Strong understanding of B2B buyer personas and buyer journeys in tech and manufacturing industries
• Proven experience in writing for technical audiences, including TDMs and BDMs
• Excellent research skills and the ability to create original, well-researched content backed by credible sources
• Knowledge of SEO best practices and experience using keyword research tools like SEMrush or Ahrefs
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines
• Familiarity with content management systems (CMS) such as WordPress and marketing automation tools like HubSpot is preferred

Responsibilities

• Research, write, and edit high-quality content that addresses the pain points and challenges of technical decision-makers (TDMs) and business decision-makers (BDMs) in the tech and manufacturing industries
• Collaborate with internal subject matter experts (SMEs) and client teams to develop content that aligns with the client's messaging and business objectives
• Produce content that adheres to SEO best practices, optimizing titles, meta descriptions, and keyword usage for organic search performance
• Write content across multiple formats, including blog posts, articles, case studies, white papers, ebooks, email campaigns, and social media posts
• Ensure all content is aligned with the client’s branding guidelines, voice, and tone
• Incorporate storytelling techniques to make technical or complex topics relatable and engaging to the target audience
• Create content briefs and follow up with feedback loops to ensure timely and high-quality content production
• Stay informed on industry trends, innovations, and news in B2B tech and manufacturing to craft timely and relevant content
• Collaborate with designers to develop visually engaging content such as infographics, slide decks, and visual presentations
• Support the content team in developing and maintaining content calendars to ensure a consistent publishing schedule
• Analyze content performance data and make adjustments to optimize for lead generation and conversion metrics