Copywriter Lead Associate

Summary

Join Wellhub, a corporate wellness platform, as a Copywriter Lead Associate in São Paulo! This role involves crafting compelling copy for paid media and CRM channels, overseeing freelance writers, and collaborating with teams. You will be responsible for creating innovative and persuasive content for B2B and B2C audiences, ensuring brand consistency and driving revenue. The ideal candidate possesses strong writing and editing skills, experience in digital marketing copywriting, and leadership abilities. Wellhub offers a flexible work environment, comprehensive benefits, and opportunities for career growth. Fluency in English and previous copywriting experience are mandatory.

Requirements

• Reside in São Paulo
• Availability to go to the office when requested
• Fluency in English is mandatory
• Previous experience as a Copywriter in advertising, content or social media
• Understanding of how to optimize content across digital platforms
• Excellent writing and language skills
• Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
• Ability to work cross functionally, take direction well and collaborate with teams to integrate input from multiple stakeholders
• Leadership skills to oversee freelance writers, provide feedback, and ensure brand cohesion
• Strong project management and organizational skills with ability to manage simultaneous projects in a fast-paced, deadline-driven work environment
• A results-oriented problem-solving mindset to translate company business goals into copywriting

Responsibilities

• Craft creative and persuasive copy for Gympass’s largest, key campaigns
• Work on campaigns for both B2B and B2C audiences, helping drive revenue through marketing
• Consistently brainstorm and collaborate with team for new ideas and strategies
• Research industry topics to bring ideas that are relevant, innovative, and original
• Develop a deep understanding of the various Gympass audiences
• Oversee the work of freelance writers, making edits & suggestions to their work as needed
• Participate in meetings with the creative agency, representing Gympass and working to optimize workflow and output
• Deliver creative copy that is on brief, on time, on brand, and effectively communicates the messages as outlined by marketing, internal stakeholders, and business objectives
• Take part in after-action reviews, analyzing results to identify key learnings and opportunities
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

Familiarity with Asana, Figma and Google Suite is a plus

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day