Creative Marketing Lead/Manager

Summary

Join Second Dinner, an award-winning game development studio, as their Creative Marketing Lead/Manager! This senior role requires leading a hybrid creative team, overseeing all aspects of creative marketing production, and driving growth for current and future games. You will translate player insights into impactful creative campaigns, experiment with new ad formats, and collaborate with various teams. The ideal candidate possesses a strong creative vision, project management skills, and experience in creative marketing. Second Dinner offers a competitive salary, equity, comprehensive benefits, and potential performance bonuses. This is a remote-first position.

Requirements

• A strong creative vision and leadership style that inspires
• Proven ability to translate player motivations and insights into high-quality creative that drives engagement and brand loyalty
• Hands-on experience with either graphic design, video editing, or other creative production tools
• Strong project management skills and familiarity with tools like Trello, Monday.com, or Asana for managing workflows across hybrid teams
• Passion for understanding MARVEL SNAP and its players
• ~3-5+ years of experience in a creative marketing or related role

Responsibilities

• Lead the development and execution of bold, innovative marketing campaigns, including trailers, digital ads, playable ads, live-action videos, and brand-defining creative
• Build and manage a hybrid creative team of internal talent and external agencies, fostering collaboration and delivering top-tier creative assets
• Drive the creative production process from ideation to execution, taking into account player motivations, insights, brand goals, and cross-functional priorities
• Balance your own hands-on contributions like graphic design or video editing with high-level creative direction and workflow management
• Collaborate with analytics and product teams to translate player insights and data into impactful creative that resonates with diverse global audiences
• Develop and refine A/B testing strategies to optimize campaign performance and validate creative hypotheses
• Experiment with new ad formats, platforms, and storytelling techniques to push creative boundaries and stand out in a crowded marketplace
• Champion cross-functional collaboration with product, analytics, live-ops, user acquisition, and design teams

Preferred Qualifications

• A compelling portfolio that showcases your ability to craft creative work that connects with diverse audiences
• Experience in the gaming industry or with live-service games
• Familiarity with creating various assets, including static ads, gameplay trailers, live-action ads, CG/animated trailers, playable ads, or copywriting
• Proficiency with Adobe Creative Suite, After Effects, Photoshop, Premiere Pro, Illustrator, DaVinci Resolve, or similar graphic and video production software
• Experience mentoring or building teams, ensuring both creative quality and team well-being
• Appreciation for anthropomorphic dumplings (this will make sense later, we promise!)

Benefits

• Medical, Dental, and Vision insurance plans with Second Dinner paying 100% of premiums for employees and 75% for dependents for many plans
• 401(k) contribution with no waiting period
• 16 weeks paid parental leave with no waiting period
• Home office improvement bonus
• Paid Vacation & Sick time
• Up to 10 BetterHelp sessions covered each benefits plan year
• Company Winter Holiday shutdown (Dec 25-Jan 1)
• Company Summer Holiday shutdown (week of July 4)
• Company Events - In-person Summer all-hands gathering, in-person holiday party, and virtual events throughout the year