Customer Marketing Manager

Summary

Join Demandbase as a Customer Marketing Manager on a contract basis and drive customer retention and product adoption. You will develop and execute comprehensive customer campaigns across various channels, create engaging content, leverage data analytics for optimization, and collaborate with cross-functional teams. The ideal candidate possesses 3-5 years of customer marketing experience with a focus on retention and product adoption in B2B SaaS environments. This role requires proficiency in various MarTech tools and strong analytical skills. Demandbase offers a hybrid work model and is committed to diversity and inclusion.

Requirements

• 3-5 years of progressive customer marketing experience with specific focus in retention and product adoption
• Account-based marketing experience in B2B SaaS environments
• History of creating and delivering multi-channel customer campaigns that produce measurable results
• Great partnership skills, with experience collaborating with high-energy, direct sales & CS teams
• Advanced proficiency in Salesforce, WordPress, Asana, DemandbaseOne, Sendoso, On24, ChurnZero, Stensul, and other MarTech tools
• Demonstrated expertise in data analytics, with the ability to translate complex datasets into actionable campaign strategies
• Proficiency in setting and tracking campaign-specific KPIs and attributing revenue to campaign efforts
• Deep understanding of B2B SaaS industry trends and the ability to apply this knowledge to campaign strategies

Responsibilities

• Develop and execute comprehensive customer campaigns across physical and digital channels to assist with retention and product adoption
• Create, optimize, and analyze end-to-end customer campaigns, including virtual live events, webinars, emails, newsletters, in-app notifications, direct mail, product feature support, and more
• Create content strategies and thought leadership materials for persona-based customer engagement
• Utilize advanced data analytics to derive actionable insights, make data-driven decisions, and optimize efforts toward pipeline goals
• Stay at the forefront of industry trends, continually innovating our approach to engaging, and retaining customer accounts
• Foster strong relationships with key stakeholders, ensuring seamless Sales/CS and Marketing alignment
• Manage and optimize the allocated Customer Marketing budget to maximize ROI

Preferred Qualifications

• Highly efficient team player who can work independently in a fast-paced, sometimes ambiguous environment
• Energy and capacity to manage multiple complex initiatives simultaneously
• Self-starter with a track record of building new capabilities to drive growth
• Meticulous attention to detail coupled with strategic thinking abilities
• Experience in ROI modeling for campaign initiatives
• Proficiency in change management to drive the advancement of customer marketing
• Creativity in developing campaigns to drive retention and product adoption

Benefits

Hybrid work model