Customer Marketing Manager, Lifecycle Programs

Summary

Join Guidewheel, a company empowering factories to reach peak performance through its FactoryOps platform, as a Customer Marketing Manager. You will lead the transformation and execution of customer programs, focusing on the post-sales experience. Key responsibilities include building a customer lifecycle journey, running the FactoryOps Champion program, creating engaging newsletters and webinars, and amplifying product launches. Success will be measured by customer satisfaction, product adoption, and program effectiveness. This role offers significant growth potential within a rapidly scaling company.

Requirements

• 5+ years of experience in product, customer, or lifecycle marketing and/or digital customer programs (B2B SaaS experience preferred)
• History of successfully launching and owning end-to-end programs and strong project management skills
• Excellent written and verbal communication skills, with the ability to craft compelling, clear, and direct messaging
• Excited to be in front of customers, understand their behaviors, motivators, drivers, and think strategically to build effective programs that resonate and drive impact
• Strong internal communication and relationship-building skills. Proven ability to work cross-functionally with stakeholders
• Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously, create clarity out of ambiguity, and creatively problem-solve
• Ability to work under pressure and handle last-minute changes with professionalism
• Data-driven, with the ability to structure complex analysis and derive insight

Responsibilities

• Become an expert in our customers, product, and the manufacturing industry: build strong relationships with our customers and develop value-driven and compelling enablement materials, external facing content, and presentations
• Build a customer lifecycle journey using experimentation and data: Work closely with Customer Success, Marketing, and Product to identify strategic opportunities to optimize lifecycle touchpoints and improve customer engagement from initial purchase throughout their lifecycle, driving greater effectiveness and engagement
• Run our FactoryOps Champion program with operational excellence: Collaborate with Customer Success and other Marketing teams to re-envision and execute on this program that aims to educate, enable, and provide mentorship and community-building opportunities for our most engaged customer champions
• Iterate and deliver world-class newsletters and webinar content: Build the strategy for how to elevate our newsletter and webinar program to engage, educate, and connect with current customers. Develop scalable processes to effectively deliver this content as we scale and identify new programs to launch and maintain
• Amplify product launches with our customers: partner with the product marketing team to effectively enable and identify opportunities to expand our footprint within our current customer base
• Stakeholder Communication: Liaise with internal departments and key stakeholders to align program goals with organizational objectives. Act as the key liaison between sales, marketing, and customer success to ensure alignment on programs and goals
• Measure campaign and program effectiveness: Establish best-in-class reporting methods that deliver real-time insights and surface areas for improvement. Use this data to continuously optimize performance and enhance the effectiveness of lifecycle campaigns

Benefits

• Grow with a team that believes developing talent is important, and is building that as a core strength of the company from day one
• Be a leader in the organization, leading the way for future marketing hires and mentoring junior team members as they join
• Have a direct impact on our customers and build and scale the inaugural programs that help us better engage with and delight our customers
• Work with a team of top-performing and high-achieving talent
• Anywhere! Guidewheel is a distributed team and our expectation is to remain 100% remote-first for the foreseeable future. For this role, you’ll be working with a team on North American time zones
• Salary: $130-150K
• Equity: 0.01%-0.03%