Cybersecurity Digital Marketing Manager

Summary

Join SimSpace as our Digital Marketing Manager and transform our digital presence into a powerful pipeline driver. You will spearhead strategies and execution across SEO, CRO, landing page optimization, email marketing, and website discoverability via LLMs. This role demands a strategic mind with hands-on digital marketing expertise. Collaborate closely with content, campaign, and product marketers to build a high-efficiency pipeline generation engine. You will leverage data-driven insights and feedback to continuously optimize performance. This position requires East Coast working hours.

Requirements

• You enjoy driving traffic to digital properties to generate lead flow from target accounts
• You’re expert at SEO, LLMs, and optimizing conversion rates from various digital channels
• You excel at guiding content marketing efforts to ensure findability from LLMs and SEO
• You have a passion for technology and inherently possess a test & learn approach to optimize digital marketing outcomes
• You have a long and successful history of building, running, and optimizing complex ad campaigns that efficiently drive traffic, leads, and qualified opportunities
• You are data-driven and continuously seek opportunities to optimize digital marketing performance
• You thrive in a fast-paced environment and can manage multiple initiatives simultaneously
• 5+ years of hands-on experience in B2B SaaS digital marketing, with a strong focus on LLMs, SEO, CRO, analytics, and AI
• Proven track record of partnering closely with content, campaign, and product marketers to drive qualified pipeline, especially from Fortune 250 enterprise accounts
• Hands-on expertise with essential digital marketing software, including WordPress, GA4, VWO, Optimizely, Hotjar, SEMRush, 6Sense, etc
• Highly analytical with an ROI-first and test/learn mindset focused on optimizing campaigns based on data and constructive feedback
• Strong track record of collaborating across Marketing, Pre-Sales, Sales, Product, Customer Success, and Finance teams
• Willing to work east coast hours

Responsibilities

• Develop and implement strategies to improve organic search visibility through on-page and technical SEO
• Conduct SEO competitor audits, keyword research, and gap analyses to identify high-impact opportunities, assess content performance, and guide on-page and technical optimization strategies
• Develop and maintain an internal linking strategy to support site architecture, improve user experience, and boost keyword rankings
• Analyze and optimize landing pages and user flows to increase conversion rates across digital campaigns
• Conduct A/B tests and leverage heat mapping tools to evaluate user behavior, identify friction points, and guide design or content changes
• Design and manage experimentation roadmaps prioritizing high-impact tests and continuously iterating based on results
• Evaluate and enhance the performance of pages used in paid media efforts, ensuring alignment with campaign objectives
• Optimize email marketing campaigns by reviewing performance data and implementing improvements to drive engagement and click-through rates
• Implement approaches to improve website discoverability through large language models (LLMs) and emerging AI-powered search tools
• Monitor website and campaign performance using analytics platforms; generate reports to identify trends and opportunities for improvement
• Partner with content creators, designers, and developers to ensure marketing assets are optimized for SEO, conversion, and usability
• Implement or oversee structured data strategies (e.g., schema markup) to improve search visibility and support AI/LLM comprehension of site content
• Collaborate with leadership and stakeholders to align digital strategies with business goals and ensure consistency across channels as appropriate
• Stay current with evolving best practices in SEO, CRO, digital analytics, and LLMs / AI-driven search technologies

Benefits

• Compensation. Base salary range: $110,000 - $165,000, reflecting our confidence in your expertise and impact, with the opportunity for annual bonuses tied to company performance and individual contributions
• Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
• Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health
• Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match
• Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members
• Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments
• Ownership Opportunities: Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success
• Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program
• Peloton Interactive Wellness Program: Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals
• Continuous Learning: Access a LinkedIn Learning membership to prioritize your personal and professional development
• Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community
• Extra Perks: Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details