Demand Generation Manager

Summary

Join Prefect, a remote-first data workflow automation platform company, as a Demand Generation Manager. You will develop and execute integrated marketing campaigns across various channels (paid and organic) to generate leads and increase awareness for Prefect Cloud. This role involves managing multiple channels, collaborating with sales and product marketing teams, and optimizing campaign performance. You will need extensive experience in growth marketing, paid advertising, and marketing automation tools. Prefect offers a competitive salary, comprehensive benefits, and a supportive, flexible work environment.

Requirements

• 4+ total years of work experience across several specialties in growth marketing
• Experience with paid ad platforms - Google, LinkedIn, and even more niche developer platforms like Reddit, StackOverflow, etc
• Experience running a social calendar and repurposing content
• Experience working with working with sales teams, making adjustments based on feedback on inbound activities to find the most qualified leads
• Experience with marketing automation tools like CRMs (Salesforce, etc), email marketing platforms ( Customer.io , Apollo, etc), and ecosystem signal platforms (Common Room, etc)
• Experience evaluating campaign success metrics, assisted by a technical analyst
• A hunger to understand, reach & influence our category of engineers
• Exposure to the data engineering ecosystem, including some of the following: Data movement (Fivetran, Airbyte, Reverse ETL tools)
• Transformation (dbt, custom Python)
• Data warehousing (Snowflake, BigQuery, Redshift)
• Orchestration (Airflow, Prefect, Dagster, Luigi, etc.)
• Serverless and/or containerized infrastructure (Google Cloud Run, AWS ECS, Docker + Kubernetes, etc.)
• Desire to lead by example in an enthusiastic and collaborative environment
• The ability to be versatile and context switch when necessary

Responsibilities

• Drive qualifying leads and traffic into our ecosystem
• Execute campaigns across multiple channels focusing on paid search, paid social, email, and field events, while also expressing eagerness to explore unconventional channels for our unique persona
• Distribute product marketing materials to compelling audiences across the channels you manage, identifying which content will resonate with which audiences
• Work closely with the sales team - including directly with SDRs and AEs - to support their activities in outbound and ABM through writing sequences, retargeting, and adjusting lead channels
• Proactively learn existing and new tooling in partnership with the Marketing Automation Manager to bring your ideas to fruition
• Refuse to let perfect be the enemy of good; instead, you will execute quickly and iteratively as our cloud product and messaging evolve

Benefits

• Remote-first team with flexible-first culture
• Equity Stock Options
• 401(k) with 5% company match (vests immediately!)
• Unlimited PTO
• Medical, Dental and Vision insurance
• Generous Parental Leave
• Life Insurance and Disability benefits
• $800 remote work stipend for whatever you need to work (food, wellness, equipment etc.)