Demand Generation Manager

Summary

Join XplorPay as Demand Generation Manager and significantly impact our daily operations. Reporting to the Senior Marketing Manager, you will contribute to successful marketing initiatives focused on revenue growth within our partnership channel. This role involves strategic planning and tactical execution of our commercialization strategy, developing compelling marketing campaigns, creating impactful content, and enabling partner sales teams. You will collaborate closely with various teams to drive measurable results. The position offers a competitive salary and potential for a discretionary annual bonus.

Requirements

• 3+ years of experience in lead generation/demand generation marketing role
• 3+ years of B2B marketing experience
• Experience in developing and executing targeted marketing campaigns and go-to-market planning
• Outstanding organizational and project management skills to keep marketing initiatives and teams on track and knowing when to ask for help
• Strong communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simple
• Phenomenal at establishing relationships and working well cross functionally
• High energy, charismatic, innovative, and creative - with the execution skills to make it all count
• Ability to operate in a fast-moving, fast-growing, ever-changing environment
• Self-starter with the ability to navigate a complex organization to drive projects from idea to execution fast
• Strategic thinker with a growth mindset, a bias for action and a comfort with numbers
• Possess reliability and accountability

Responsibilities

• Plan and develop integrated marketing campaigns, partnering with relevant sales and marketing stakeholders to orchestrate the delivery of campaigns to drive software partnership pipeline generation and growth
• Collaborate with marketing peers and other stakeholders to curate and produce relevant content such as webinars and blogs for target partners that fuel prospect demand generation engines
• Increase the production and effectiveness of marketing initiatives to generate high-quality leads that convert into new software partnerships
• Track and analyze the performance of marketing activities, providing actionable insights to improve future campaigns and drive measurable business outcomes
• Create high-impact content to support sales teams, such as pitch decks and one-pagers
• Partner with sales and marketing teams in developing regional customer references, testimonials, and case studies for external
• Align with sales and marketing teams to develop and deliver sales enablement plans that underpin campaign execution including lead generation and follow up
• Possess expert-level knowledge of the company’s product offering to software providers

Preferred Qualifications

• Payments/FinTech industry experience
• SalesLoft or Outreach experience
• Graphic design experience

Benefits

• The average base salary pay range for this position is $70,000 to $85,000
• May be considered for a discretionary annual bonus
• 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements