Deputy Director of Digital Marketing

Summary

Join TAAF as their Deputy Director of Digital Marketing and lead the organization's multi-channel digital marketing strategy. You will oversee social media, email marketing, website, paid search, and paid social media initiatives, developing and executing data-driven campaigns. This role requires managing a team, collaborating with stakeholders, and ensuring brand consistency. The ideal candidate possesses extensive experience in digital marketing, strong leadership skills, and a passion for the organization's mission. You will be responsible for performance analytics, reporting, and collaborating with external vendors. The position offers competitive compensation and benefits, including health insurance and a 401k.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 7-10 years of experience in digital marketing, with at least 3-5 years of supervisory experience
• Proven track record of leading multi-channel marketing campaigns, driving results, and managing large budgets
• Advanced proficiency in social media platforms, Google Analytics, and marketing automation tools (e.g., Mailchimp)
• Experience with content management systems (CMS) and website management, including UX best practices
• Strong project management and organizational skills with the ability to juggle multiple priorities
• Data-driven mindset with expertise in digital analytics, reporting, and campaign optimization
• Ability to create clear, compelling, and inclusive messaging across platforms
• Excellent verbal and written communication skills
• Passion for the mission of the organization and commitment to equity, diversity, and inclusion

Responsibilities

• Develop and execute a comprehensive digital marketing strategy that integrates social media, email marketing, website, paid search, and paid social media efforts
• Lead, mentor, and supervise a team of marketing professionals, including the Social Media Strategist and outside consultants
• Collaborate with the Head of Communications and Marketing to align the digital strategy with organizational goals and campaign priorities
• Oversee the creation of content calendars, campaign timelines, and messaging strategies to ensure brand consistency and maximize engagement
• Establish and maintain relationships with creators and influencers as well as all major social media platforms
• Guide the Social Media Strategist in developing engaging content and campaigns to grow reach, foster engagement, and support strategic goals
• Oversee content development and distribution of newsletters to increase subscriber engagement and conversion
• Manage website strategy, user experience (UX), and content updates to ensure a seamless and engaging online experience
• Plan, execute, and optimize paid social and paid search campaigns to drive visibility, awareness, and action
• Establish and track key performance indicators (KPIs) for all digital marketing channels, leveraging tools such as Google Analytics, social media insights, and email marketing platforms
• Provide monthly reports and actionable insights to inform future strategies and improve overall campaign performance
• Use A/B testing, audience segmentation, and trend analysis to refine messaging, content, and advertising tactics
• Serve as a primary liaison with external digital marketing vendors and platform representatives to ensure optimal performance and support
• Partner with cross-functional teams (communications, development, and program teams) to ensure that messaging and marketing efforts are aligned across channels
• Maintain a pulse on emerging digital marketing trends, tools, and best practices, applying them to strengthen the organization’s digital strategy

Benefits

• Health insurance (including dental and vision)
• 401k retirement plan
• Anticipated salary for this position is $125,000
• New York City and San Francisco-based staff work in the office 2 days per week and the other days remotely