Development Marketing Coordinator

Summary

Join CommonLit, a nonprofit edtech organization, as their Development Marketing Coordinator! This role is crucial to their multi-million dollar fundraising campaign. You will spearhead donor engagement, lead generation, and the creation of compelling marketing campaigns. Responsibilities include conducting lead generation research, developing marketing strategies, creating engaging content, and optimizing campaign performance. The ideal candidate possesses strong marketing experience, project management skills, and a passion for CommonLit's mission. The position offers a competitive salary and a comprehensive benefits package, including health insurance, retirement plan, generous time off, and a remote-first work environment.

Requirements

• 2-4 years of prior experience in a marketing role
• Strong project management skills, with experience in creating timelines, managing resources, and ensuring projects are completed on time and within budget
• Strong writing and content creation skills, with experience in creating a variety of marketing assets
• Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Passion for the organization’s mission and a commitment to making a positive impact

Responsibilities

• Conduct lead generation research to identify new donor prospects, leveraging external databases, networks, and digital tools (e.g., iWave, HubSpot, RocketReach, etc.)
• Develop marketing campaigns for new donor acquisition and lead nurturing, focusing on early-stage donor cultivation
• Develop campaigns for retargeting past prospects and re-engaging lapsed donors
• Support the development and implementation of donor cultivation strategies, including planning and executing quarterly campaigns and touchpoints
• Work with the fundraising team to integrate lead generation strategies with overall donor cultivation efforts and ensure smooth transitions from marketing to direct engagement
• Plan, develop, and execute a regular cadence of ongoing marketing campaigns that effectively engage donors and support fundraising initiatives
• Collaborate with cross-functional teams (research, PMO, program teams) to gather insights and develop marketing assets that communicate the organization’s impact
• Design and produce a variety of marketing assets, including slide decks, presentations, one-pagers, impact reports, and other digital materials that highlight the organization’s work and impact
• Synthesize all research studies, activities, and findings to package and promote to external audiences through a variety of formats alongside our Data Strategist
• Maintain and update the fundraising team’s CRM (HubSpot) with a focus on tracking lead engagement, optimizing pipeline flow, and ensuring accuracy in donor data
• Analyze the effectiveness of lead generation and marketing campaigns, providing regular reports with data-driven insights and recommendations for improvement

Benefits

• Health, Dental, and Vision Insurance including FSA/HSA options
• Life insurance
• 401(k) retirement plan, with a 4% safe harbor employer match
• Pre-tax commuter benefits for employees based in the D.C. metropolitan area
• Remote home office set-up stipend
• Generous time off including 15 paid holidays a year, paid time off accruals, sick leave, 12 weeks of paid parental leave, volunteering and school visitation leave, jury duty leave, and bereavement and compassionate leave. Additionally, we offer 2 floating holidays annually
• Remote-first company