Digital Analyst

Summary

Join BambooHR as a Digital Website Analyst in our Utah-based hybrid role! You will leverage data from various marketing technology platforms to analyze website performance, identify optimization opportunities, and collaborate with marketing leadership on revenue strategies. Responsibilities include managing Adobe Analytics data, leading A/B testing, and creating insightful reports to improve website conversion and customer experience. This role requires 2-3 years of experience in website analytics with a focus on SEO and conversion rate optimization, proficiency in web analytics platforms, and strong communication skills. We offer a fantastic company culture, generous paid time off, comprehensive health benefits, retirement plan, and various other perks. Employment is contingent upon passing a background and credit check.

Requirements

• 2-3 years of experience in website analytics with a strong focus in SEO and conversion rate optimization
• Experience with web analytics platforms such as Adobe Analytics, Google Analytics, Google Tag Manager, and Adobe Target
• Experience with Salesforce and Excel and data visualization platforms such as Google Data Studio and Tableau
• Proven track record of providing strategic insights to improve website conversion and drive revenue
• Strong communication and data storytelling skills to effectively communicate insights to various stakeholders
• Experience with A/B testing strategy and subsequent analysis
• Strong attention to detail and ability to manage multiple projects simultaneously

Responsibilities

• Leverage data from various Mar Tech platforms and systems to conduct thorough website analysis and to identify areas of opportunity for optimization and improvement
• Partner closely with marketing leadership to identify revenue and/or profitability opportunities through data-driven insights
• Lead the strategic direction of data mapping, collection, and maintenance in Adobe Analytics. Build and maintain the website data specification. Partner with Development and QA teams to ensure accuracy and quality
• Establish and manage website data governance
• Build data threshold monitoring and anomaly detection. Lead debugging, troubleshooting, and problem resolution across teams
• Develop a comprehensive measurement framework and reporting standards for the website team and marketing organization focused on KPIs (traffic, conversion, pipeline, etc.)
• Create specifications (metrics, dimensions, segments etc.) for established reports. Work with data engineering to build appropriate data aggregation
• Own website KPI reporting. Lead meetings to review website KPI performance for established reports and for specific initiatives and help steer strategy through data storytelling
• From ownership of KPI reporting, be responsible for bringing insights and recommendations to the greater marketing organization on changes that need to be made to the website, spend that needs to be shifted, and most importantly drive revenue from the website at a more efficient, and faster rate
• Provide data-driven insights to increase overall site conversion, and improve performance and customer experience
• Educate teams in web analytics and create a self-service analytics reporting culture
• Play a pivotal role in the site A/B testing strategy and subsequent analysis

Preferred Qualifications

Understanding of HTML, CSS, and JavaScript is a plus

Benefits

• 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Medical with HSA and FSA options, dental, and vision
• 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance
• We pay for a one year subscription to Financial Peace University and you walk away with financial savvy and a bonus
• Get paid to give your time to the community: ask us about this!
• Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses
• We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• In-office, work-from-home, or hybrid, depending on position and location