Uvation is hiring a
Digital Marketing Analyst

Summary

Join Uvation as an Online Marketing Analyst and drive growth through strategic marketing initiatives, leveraging expertise in Google Ads management, SEO, and comprehensive marketing strategies.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field
• MBA or master’s degree preferred
• 5+ years in marketing, with a focus on B2B technology or data center solutions, demonstrating success in lead generation and revenue growth
• Strong understanding of data center technologies (colocation, cloud services, managed hosting)
• Proficiency in Google Ads
• SEO strategies
• Analytics platforms (e.g., Google Analytics)
• Excellent communication (written and verbal), analytical thinking, and project management abilities
• Ability to thrive in a fast-paced environment and manage multiple projects effectively

Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the North American data center market
• Collaborate closely with sales and product teams to align marketing campaigns with business objectives and sales goals
• Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts
• Manage Google Ads campaigns, conducting keyword research, crafting ad copies, and optimizing performance to drive traffic and increase conversions
• Create compelling content showcasing the value proposition of our data center solutions (whitepapers, case studies, blog posts, social media)
• Maintain an editorial calendar ensuring timely delivery of high-quality content across various platforms
• Conduct market research to identify trends, customer needs, and competitive landscape in the data center industry
• Provide insights to inform product positioning and refine marketing strategies
• Develop initiatives to enhance brand visibility and establish thought leadership in the data center space
• Coordinate PR efforts and secure speaking engagements to amplify brand presence
• Plan and manage participation in industry events, webinars, and conferences
• Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media, leveraging analytics tools for performance tracking and optimization
• Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive and effective marketing strategies
• Communicate with stakeholders to align marketing initiatives with business priorities
• Manage marketing budgets effectively to maximize ROI and cost-effectiveness
• Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management