Digital Marketing Lead (SEO/PPC)

Summary

Join WebFX, a proud Google Premier Partner, in their mission to provide world-class digital marketing solutions to mid-size businesses globally. As a member of the FXFamily, you'll enjoy long-term stability, competitive base pay, company profit-sharing, performance bonuses, and health insurance. With opportunities for growth, training, and career development, WebFX is committed to empowering its team members to achieve their personal best.

Requirements

• Bachelor in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or a related major
• 18+ months experience in at least two of the following: General knowledge of SEO/Technical SEO/Local SEO, General knowledge of Google Ads, Knowledge and experience with social media ad management, General knowledge of Google Analytics, General Knowledge in CRO
• Excellent customer service skills
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail
• Goal-oriented and long-term thinker

Responsibilities

• Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success
• Optimize client websites for search engines (on-page SEO)
• Perform keyword research for both SEO and PPC campaigns
• Analyze competitors’ websites and online marketing initiatives
• Create and manage paid search ad campaigns
• Manage significant paid search budgets on top tier search engines (Google & Bing)
• Prepare monthly SEO campaign reports
• Optimize web content for keywords related to customer products and services
• Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients)
• Analyze and Correct technical issues on the backend of websites
• Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)

Benefits

• Competitive base pay
• Company profit-sharing
• Performance bonuses
• Health insurance (including dental, vision, remote doctor, etc.)