Digital Marketing Manager

Summary

Join A-LIGN as a Digital Marketing Manager and oversee marketing operations, executing campaigns across various channels to optimize qualified lead flow. You will gain hands-on experience in all facets of digital marketing and marketing operations, growing your skillset in a fast-paced environment. The role involves managing marketing automation tools (Pardot, Salesforce, Google Analytics), developing and implementing integrated marketing campaigns, and analyzing campaign performance. You will also coordinate campaign activities, maintain a campaign calendar, and collaborate with sales and revenue operations teams. This position requires strong analytical, communication, and project management skills, along with experience in digital marketing and marketing operations. A-LIGN offers a comprehensive benefits package including health insurance, retirement plan, paid time off, and more.

Requirements

• 1-3 years of experience in digital marketing, marketing operations, campaign management, or related fields
• Familiarity with the following tools is strongly preferred: Marketing Automation: Pardot; Pardot certification preferred
• CRM Systems: Salesforce; Salesforce certification preferred
• Analytics Tools: Google Analytics, Hotjar, Looker or similar platforms
• Experience with managing multi-channel campaigns with strong organizational and communication skills
• Detail-oriented with a proactive mindset and the ability to adapt to evolving priorities
• Curiosity, resourcefulness, and a desire to grow
• Working knowledge of HTML fundamentals for email marketing maintenance and website troubleshooting
• Creative, innovative and resourceful
• Strong critical thinking and data processing skills; business oriented
• Excellent writing and communication skills
• Impeccable attention to detail, strong project management and time management skills
• Thrives in a fast-paced environment
• Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities

Responsibilities

• Manage and optimize marketing automation tools (specifically Pardot), CRM system (Salesforce), and analytics platforms (Google Analytics, Looker) to improve efficiency and optimize qualified lead flow + follow-up
• Assist with program development and implementation of integrated marketing campaigns
• Own email marketing programs including program set-up, execution, analysis and optimization
• Coordinate campaign activities across digital, email, and events to drive impactful execution
• Analyze campaign performance data and communicate actionable insights to improve engagement and conversion rates across channels and tactics
• Maintain campaign calendar that centralizes marketing activities across channels and programs
• Oversee contactable database operations in collaboration with revenue operations and broader marketing team for actionable segmentation to support email marketing and sales development initiatives
• Support event promotion and follow-up including partnering with revenue operations for segmentation, developing promotional outreach plans, and executing follow-up initiatives
• Work with content team to plan, develop, and operationalize marketing programs
• Partner closely with sales and revenue operations teams to ensure alignment in marketing campaign activities with GTM priorities
• Apply testing and experimentation to various channels and buyer journeys
• Track, measure, and analyze key performance metrics across digital and offline touchpoints, including website, email, and events

Benefits

• Employer Paid Health, Vision, Dental
• 401 (K) Plan with Employer Matching
• Competitive Bonus Structure
• Employer Paid Life Insurance and Disability Insurance
• Generous Paid Time Off Plan
• Parking Allowance/Virtual Employment (one or the other)
• Technology Allowance/Home Office Reimbursement (one or the other)
• Vacation Bonus
• Paid Office Closure December 25-January 1
• Paid Holidays Schedule
• Certification Reimbursement