Riverside Insights is hiring a
Digital Marketing Manager

Summary

Join Riverside Insights, a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology. As the Digital Marketing Manager, you will execute the organization’s digital marketing strategy across multiple channels, including web, email, social media, and paid advertising.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in digital marketing, with a focus on developing and executing multi-channel campaigns
• Proven track record of managing and optimizing email campaigns, social media, and paid advertising efforts to drive engagement and conversions
• At least 1+ year of that experience within the K-12 Education market
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools
• Strong background in data analysis and reporting, with the ability to derive insights from campaign performance metrics
• Proficiency in using analytics tools such as Google Analytics, HubSpot, and social media analytics platforms
• Expertise in SEO, SEM, PPC, and paid social media strategies
• Strong understanding of A/B testing, conversion rate optimization, and lead nurturing tactics
• Familiarity with content management systems (CMS) and email marketing platforms

Responsibilities

• Develop benchmarks for website, email, and social engagement
• Analyze campaign performance and email health benchmarks to determine effectiveness
• Improve the efficiency and ROI of marketing efforts to support new business and expansion/cross-sell growth
• Manage and analyze automated lead nurture programs to increase Year-over-Year Marketing Qualified Leads (MQL) and improve Pipeline/Revenue velocity for marketing-sourced pipeline
• Establish and maintain monthly marketing team reporting to track and communicate Month-over-Month performance metrics
• Excel in social media management, engagement, and execution
• Increase social media engagement and followers across all platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Utilize social media analytics tools to track performance metrics
• Develop and execute paid ad campaigns across platforms (Google Ads, Facebook Ads, LinkedIn Ads)

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding