Digital Marketing Manager

Summary

Join our expanding Digital team as an expert digital marketer! As a strategic doer, you'll manage multiple client projects, exceeding expectations with your marketing strategies and technical expertise. You'll develop and implement comprehensive B2B marketing strategies, analyze campaign performance, and collaborate with clients and peers. Ideal candidates possess 5+ years of experience in digital marketing, strong analytical skills, and expertise in various digital channels. We offer a competitive salary, unlimited PTO, comprehensive health insurance, paid parental leave, and a remote work option.

Requirements

• Bring 5+ years of experience in digital marketing, with strong analytical skills, strategic planning abilities, and knowledge of all digital marketing channels (+ expertise in at least two)
• Have worked with B2B clients at an agency
• Deeply understand B2B digital marketing and have technical expertise in one or more of the following areas: paid media, CRM, analytics & attribution, CRO
• Understand the fundamentals of web analytics, conversion tracking, and tagging and have experience building analytics reports, dashboards, and analysis-driven slide decks
• Know the difference between a GTM tag and a trigger
• Know when to use GA4 explore and when to use Looker Studio
• Be a creative problem solver who has a wealth of experience developing and executing innovative B2B marketing strategies
• Work collaboratively and cross-functionally, building strong relationships and managing processes efficiently
• Know how to run an effective client meeting

Responsibilities

• Develop and oversee the implementation of comprehensive B2B marketing strategies aligned with your client's objectives
• Work with your clients to drive the planning and tactical execution of high-impact marketing campaigns across multiple channels
• Build and analyze marketing dashboards and workflow automations
• Present focused reports that communicate campaign performance and progress towards our clients’ marketing objectives
• Strategize, plan, and implement tactics such as: CRO and landing page/creative testing
• Strategize, plan, and implement tactics such as: Pay-per-click advertising across Google, Meta, and LinkedIn
• Strategize, plan, and implement tactics such as: Search engine optimization to drive traffic and conversions
• Strategize, plan, and implement tactics such as: Email, CRM, and lifecycle marketing initiatives for clients
• Collaborate with department leadership to craft and refine client strategies and scopes

Benefits

• 11 observed holidays
• Unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• Paid parental leave
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day