Digital Marketing Manager-B2B Demand Generation

Summary

Join Snappy as a results-driven Digital Marketing Manager - B2B Demand Generation to lead all digital marketing initiatives. You will plan, manage, and optimize digital channels, focusing on budget modeling, analytics, and funnel optimization. This role requires a hybrid marketer who can think strategically and execute flawlessly, shaping how the brand appears across digital channels while driving measurable pipeline and revenue impact. You will own paid media campaigns, build yearly plans, optimize for CAC and ROAS, identify emerging channels, and operate funnel analytics. Furthermore, you will lead organic digital initiatives, collaborate with other teams, execute ABM campaigns, manage marketing automation, and ensure accurate reporting. The ideal candidate is a data-driven growth marketer who thrives on experimentation and aligns marketing strategy with sales outcomes.

Requirements

• 5+ years of experience in digital marketing or growth marketing, primarily in a B2B SaaS environment
• Proven success in managing multi-channel paid campaigns and driving measurable revenue outcomes
• Expert-level proficiency with analytics tools (e.g., Google Analytics,Posthog, Tableau) and ability to translate data into strategy
• Strong experience with paid media budget modeling, yearly planning, and performance forecasting
• Hands-on experience with HubSpot and Salesforce for campaign execution and CRM alignment
• Demonstrated success in developing and executing ABM strategies
• High analytical capability with a test-and-learn approach to digital strategy
• Excellent project management and cross-functional collaboration skills
• Adaptability in a fast-paced, dynamic environment with shifting priorities

Responsibilities

• Own and manage all paid media campaigns across platforms including Google Ads, LinkedIn, Meta, Reddit, and others
• Build and execute a comprehensive yearly paid media plan, including budget modeling, pipeline forecasting, and performance tracking
• Continuously optimize campaigns for CAC, ROAS, and pipeline impact using rigorous A/B testing, segmentation, and performance analysis
• Identify and test emerging channels to uncover new opportunities for growth and reach target audiences in innovative ways
• Own and operate funnel analytics across the customer journey using tools like Google Analytics, Tableau, Posthog, and Hubspot
• Define and monitor performance metrics such as MQLs, SQLs, CAC, LTV/CAC, ROAS, and pipeline velocity
• Deliver insights that inform strategy, improve conversion rates, and support revenue forecasting
• Lead organic digital initiatives including SEO, content distribution, website optimization, and lifecycle marketing
• Collaborate with the content and product marketing teams to align messaging and drive traffic that converts
• Plan and execute multi-touch ABM campaigns using tools such as HubSpot, Influ2 or similar
• Partner with Sales and RevOps to identify and target high-value accounts, driving measurable engagement and conversion
• Manage marketing automation and CRM integrations, primarily with HubSpot and Salesforce
• Ensure accurate attribution, lead tracking, and reporting through clean data practices and platform alignment
• Work closely with Sales, RevOps, Product Marketing, and other GTM teams to align digital marketing with business goals
• Manage external agencies, freelancers, and platform vendors as needed to support campaign execution and optimization

Preferred Qualifications

• Familiarity with attribution modeling tools or custom multi-touch attribution frameworks
• Experience with SLG strategies as well as product-led growth (PLG) strategies
• Knowledge of website CRO tools like Hotjar, Optimizely, or VWO

Benefits

• Free healthcare, including vision and dental
• Generous 401k match
• Flexible PTO
• Paid family leave
• Snappy Summer Fridays (which we enjoy year-round!)
• Snappy gifts for employee recognition and appreciation