Digital Marketing Senior Specialist

Summary

Join Precision for Medicine, a precision medicine CRO, as our Digital Marketing Senior Specialist! You will build integrated marketing programs using content, email, and paid/organic digital marketing to drive awareness and generate qualified leads. This role requires a strong foundation in various digital marketing disciplines and a blend of analytical and creative skills. You will play a crucial role in enhancing our digital presence and achieving optimal ROI. The ideal candidate is a strategic doer with a proven track record of executing successful B2B digital marketing campaigns. You'll thrive in a fast-paced environment and collaborate with cross-functional teams.

Requirements

• Bachelor’s degree in a related field and a minimum of 5 years of digital marketing experience with at least 2 years in biotech/life sciences preferred
• Prior experience with Account Based Marketing (ABM)
• Previous experience in lead nurturing, marketing automation, and web analytics
• Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce)

Responsibilities

• Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business
• Partner closely Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLS
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms)
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging
• Work alongside the marketing team to support the execution of a content atomization strategy into more accessible bite-sized formats to increase client engagement on social, paid media and Precision website
• Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials
• Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy
• Support the implementation of account-based marketing initiatives
• Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools)
• Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams

Preferred Qualifications

• Prior experience in B2B, SaaS, Pharmaceutical, Bioscience or Life Sciences industry preferred but not required
• Proven leadership skills and ability to manage large complex projects or functional areas
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
• Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting
• Proficiency with any of the leading ABM platforms such as RollWorks/DemandBase a plus
• Collaborate with cross-functional teams to define requirements and project timelines
• Meets budgets and schedules for entire project lifecycle
• Proficient CRM user (Salesforce and Hubspot)
• Solid understanding of sales funnels, lead scoring, and account-based marketing strategies
• Planning and executional skills - planning, segmentation, campaign setup, QA, A/B testing, reporting
• Ability to build reports in a clear and concise manner
• Be exceptional at productivity and communications software (i.e., Microsoft Office365 (i.e., cloud-based Word/Excel/Powerpoint files), Google Docs, Google Slides, CRM, SmartSheet, SharePoint, Asana, etc.)
• Strong verbal, written, knowledge management / file organization, and project management skills
• Self-motivated with a drive for continuous learning and improvement
• Ability to collaborate cross-functionally and work in a fast-paced environment
• Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others
• Communicates effectively with executive management and stakeholders
• Thrives in a results-oriented, fast-paced environment and can conceive of and implement multiple, concurrent demand generation activities
• Continuously improve technical skills and stay up-to-date with emerging technologies and strategies
• Actively contributes to the development of departmental strategies and road maps
• Influences others regarding policies, practices and procedures
• Ability to work in a team environment with Sales, Business Development, and Product Marketing
• Basic knowledge of project management processes and tools (e.g. project scheduling, budgeting, status reporting)
• Excellent presentation delivery and interpersonal communication
• Detail-oriented, with the ability to manage multiple tasks and meet deadlines
• Thrives in funnel analytics; while speaking in acronyms like MQL, SQL and conversion rates, also clearly communicates the internal definitions of these funnel stages and ensures their alignment with commercial goals
• History of managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs

Benefits

We are a people focussed CRO with a supportive and collaborative environment which promotes work life balance and encourages team development