Digital Media Buyer

Summary

Join Bluelight, a leading software consultancy, as a Media Buyer & Strategist. Execute data-driven media buying strategies, conduct market research, and analyze campaign data to optimize media mix and performance. Launch, manage, and optimize paid media campaigns across various platforms. Manage media budgets effectively, ensuring campaigns stay on schedule and within financial targets. The ideal candidate possesses 3+ years of experience in media buying, strong expertise in paid media platforms, and proficiency in analytics tools. A positive, engaged personality is crucial for our thriving team. We offer competitive salaries, bonuses, generous paid time off, flexible hours, remote work options, and professional development opportunities.

Requirements

• 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)
• Proven track record of managing performance marketing campaigns with a focus on results
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)
• Exceptional analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Self-motivated, detail-oriented, and able to work independently and as part of a team
• Proficiency with media buying and planning tools

Responsibilities

• Execute data-driven media buying strategies that align with client goals and target audiences
• Conduct market research to identify the most effective media channels
• Analyze historical campaign data to inform media mix and performance projections
• Recommend channel-specific budgets and optimize spend based on performance metrics
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools
• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display
• Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results
• Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
• Manage and allocate media budgets effectively across channels to maximize campaign performance
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets
• Identify opportunities for cost-saving without compromising campaign effectiveness

Benefits

• Competitive salary and bonuses, including performance-based salary increases
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications