Digital Media Planner

Summary

Join Liquid Advertising, a videogame ad agency, as a Media Strategist/Planner! This remote position, based in the Central USA time zone, focuses on data-driven advertising planning and strategy for top video game titles. You will lead research, data analysis, and campaign management, collaborating with agency teams. The ideal candidate has 2-5 years of ad agency experience, deep digital media strategy knowledge, and proficiency in media research tools. The role offers a base salary of $60,000–$75,000, a generous annual bonus plan, comprehensive benefits (including fully paid health insurance), and generous paid time off. Liquid Advertising is committed to creating an inclusive and diverse work environment.

Requirements

• 2-5 years of ad agency experience working with major clients on multi-channel digital media campaigns
• Deep knowledge of digital media strategy and planning
• Passion for staying updated on emerging trends, platforms, and best practices in the media and gaming industries
• Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics
• Associate-level experience developing detail-oriented expertise in client invoicing, digital I/Os, audience planning, reporting, and other responsibilities
• Solid Excel-for-media and other analytics skills

Responsibilities

• Develop and execute data-driven paid media strategies for video game clients
• Lead research, data analysis, and campaign management for assigned projects
• Collaborate with cross-functional teams across the agency
• Maintain a deep understanding of player motivations and market dynamics
• Craft strategies that drive awareness and turn games into cultural phenomena
• Manage client invoicing, digital I/Os, audience planning, and reporting

Preferred Qualifications

Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics

Benefits

• Base salary: $60,000–$75,000 based on skills and experience level
• Eligibility for a generous annual bonus plan
• Comprehensive benefits package, including fully paid private health insurance
• Generous paid time off to support work-life balance
• Home office stipends supporting a fully remote work environment