Director, Account Based Marketing

Summary

Join Fictiv, a leading technology company revolutionizing the manufacturing industry, as their Director of Account Based Marketing. You will spearhead Fictiv's ABM strategy, from conception to execution, collaborating closely with the sales team. This role demands developing and deploying multi-channel campaigns, performing in-depth market research, and managing campaign budgets. You will be responsible for tracking key metrics, reporting progress to stakeholders, and optimizing marketing efforts. The ideal candidate possesses extensive B2B ABM experience, strong analytical skills, and exceptional communication abilities. This position offers a competitive salary, comprehensive benefits, and the opportunity to contribute significantly to a rapidly growing company.

Requirements

• 5+ years of B2B ABM marketing experience
• CRM/Marketing automation background, preferably Salesforce, Marketo
• Strong collaboration capabilities to partner with stakeholders and teams across the organization (marketing, sales, lifecycle, and product) to build high-impact outcomes
• Experience with 1:Many, 1:Few, and 1:1 types of ABM marketing
• Solid understanding of A/B testing and has experience executing them
• Experience building insightful and actionable dashboards and reports
• Data oriented and a creative, strategic, and critical thinker
• Excellent verbal, written, and presentation communication skills
• Strong project management abilities and able to hit deadlines on multiple simultaneous projects
• Thrives in a fast paced start-up environment, and is comfortable with ambiguity

Responsibilities

• Develop and deploy multi-channel outbound and ABM campaigns including crafting strategy, aligning internal teams, and project managing execution
• Lead regular campaign planning sessions and represent the Marketing team, collaborating with Sales on targeted outbound campaign initiatives
• Collaborate with internal stakeholders to align on and build key account lists within our ICP (ideal customer profile)
• In partnership with sales and growth marketing, deliver on quality and quantity of opportunities, keeping a close eye on win rate, AOV, and pipeline attainment
• Forecast and manage ABM campaign ad spending; have an efficiency mindset and the ability to pivot, test, pause, or double down
• Perform in-depth research and analysis to drive ABM strategies and identify the most effective marketing materials, channels, and messaging for key accounts
• Provide ongoing reporting, campaign insights, and pacing toward goals to stakeholders
• Manage project timelines to ensure outbound assets and enablement tools are finalized and aligned with launch objectives
• Support communication across sales and marketing teams, increasing the efficiency and effectiveness of outbound efforts
• Own and optimize intent data tools and sources
• Monitor, optimize, and project manage the prospecting dashboards to ensure SLAs are met, create a feedback loop with key stakeholders, and execute updates in a timely manner
• Report and monitor success metrics for the outbound marketing channel and identify critical improvement opportunities
• Maintain a library of snippets and templates for sales outbound prospecting
• Travel: Ability to travel 0 - 10% annually in the U.S. for team meetings, off-sites, trade shows, conferences, etc
• All employees are expected to maintain and contribute to the QMS

Preferred Qualifications

• Business degree preferred
• Experience in the manufacturing space is a plus
• Great track record of building high level strategies and executing them

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need