Director, Affiliate/TikTok Shop

Summary

Join Acadaca as the Director of Affiliate Marketing & TikTok Shop and lead the growth of our affiliate marketing program and TikTok Shop presence. You will develop and execute comprehensive strategies, manage key relationships, and oversee the creation of engaging content. This role requires strong analytical skills, experience managing teams, and expertise in performance-based marketing. You will collaborate with cross-functional teams and report on key performance metrics. The position offers a competitive salary, excellent benefits, and a flexible remote work environment. Acadaca is an equal opportunity employer committed to diversity and inclusion.

Requirements

• 5+ years experience in affiliate marketing with partners like Rakuten, Impact, Pepperjam, CJ
• Expertise in launching and managing Tik Tok Shop programs
• Experience managing a team
• Strong client facing presentation skills
• Experience working with mid-large campaigns (i.e. budgets of $250,000+)
• Exceptional organization and communication skills
• Highly motivated with a strong desire to meet or exceed expectations
• Enjoy working in a fast-paced and collaborative environment
• Exceptional attention to detail and the ability to meet aggressive deadlines
• Experience with creative strategy to identify, iterate, and generate ad concepts in collaboration with our creative teams

Responsibilities

• Develop and execute a comprehensive affiliate marketing strategy to drive traffic, increase conversions, and generate revenue
• Manage relationships with key affiliates, networks, and partners to ensure optimal performance and continuous growth
• Identify and onboard new affiliate partners, influencers, and content creators that align with our brand and target audience
• Monitor, analyze, and report on affiliate performance metrics, such as ROAS, CPA, and conversion rates, and optimize campaigns accordingly
• Contribute to affiliate audits and new business calls
• Oversee the development and execution of TikTok Shop strategy, ensuring alignment with overall business and marketing goals
• Develop and implement sales-driving campaigns and promotions for TikTok Shop, including influencer partnerships, flash sales, and exclusive product launches
• Collaborate with the content and creative teams to create engaging TikTok Shop content that drives traffic and conversions
• Leverage TikTok’s unique features (e.g., live shopping, shoppable videos, etc.) to drive engagement and sales
• Track, measure, and analyze TikTok Shop performance, providing regular reporting and actionable insights for continuous improvement
• Create and present MBR and QBR reporting to internal stakeholders as well as clients when requested
• Be able to conduct forecasting for monthly client budgets
• Proactively work with cross-functional teams to build and deliver client reporting
• Manage a team and be able to manage/mentor beginner media buyers

Benefits

• Best-in-Class Health Care
• 401k
• Short/Long term Disability
• Life, Dental, and Vision Insurance
• Transit and parking benefits
• Flexible Fridays
• Take your birthday off!
• Enjoy Summer Fridays
• Informal, relaxed dress code
• Remote work option
• Happy hours
• Sponsored Team Events and Recreation leagues