Director, Consumer Marketing, Esports

Summary

Join our team as the Director, Consumer Marketing, Esports and help shape the future of esports fandom! This remote position, open to EU residents only, requires a driven and accomplished marketing leader to develop and execute global consumer marketing strategies for our esports product portfolio. You will lead cross-functional teams, manage marketing budgets, and drive new user acquisition, engagement, and retention. Success in this role demands strong leadership, collaboration skills, and experience in data-driven marketing within the entertainment or youth-focused brand space. We offer a dynamic, collaborative environment and the opportunity to make a significant impact on the growing esports industry.

Requirements

• Outstanding interpersonal and leadership skills with the ability to influence decision makers, internal and external, across a highly-matrix organisation to reach goals and objectives
• Build strong working relationships with leaders across global EFG teams (e.g. sales, product, business development, marketing, human resources and finance) and at all levels
• Experience leading a successful team, with the ability to instill a positive culture built around open dialogue, mutual trust, respect and accountability
• Success in this position requires leadership, agility, ability to influence without direct authority, and desire to thrive in a dynamic, collaborative environment
• Uses understanding of cultural differences to influence actions and decisions
• Bachelor’s degree required or equivalent
• Experience working with data-driven, growth, lifecycle and performance marketing
• Extensive experience in developing one-to-one communication on a global scale
• Experience with working closely with agencies and in-house creative teams
• Ability to collaborate and drive cross-discipline programs
• Consistent record of handling uncertainty, projects in different stages of maturity, and stakeholders in both commercial and engineering teams
• Excellent communication and presentation skills; analytical skills
• Impeccable process management skills; able to get results across multiple parallel processes across multiple regions
• Well-rounded product and marketing experience with advanced knowledge of marketing principles, brand, product, and communications management

Responsibilities

• Drive the global consumer marketing strategy and positioning for Esports portfolio of products, including content strategy
• Responsible for expanding adoption of EFG’s Esports product offerings by driving new user acquisition, engagement and retention
• Be the center of the Marketing offense, leading efforts for integrated cross-functional plans in collaboration with the marketing peers in Fan Engagement & Creators, Brand Creative & Design Studio, Consumer Commerce, Merchandise, PR & Corporate Comms, and Planning & Operations
• Manage and allocate marketing budget in an effective and timely manner to support the business priorities and commercial revenue targets
• Co-Lead the development in close collaboration with the VP of Consumer Marketing, and the Product leaders, of the annual marketing strategy, GTM plans
• Create and activate marketing initiatives with the focus to drive ticket sales, attendance and increase EFG’s Hours Watched across FACEIT Watch, YouTube and Twitch
• Accurately manage the marketing budget to fuel the growth and success of the direct-to-consumer and ensure annual revenue and business performance targets are met
• Lead Marketing input as the voice of the customer on cross-functional strategic projects to create the future of our brands and products’ direct-to-consumer opportunity, inclusive of integrated marketing plans
• Lead go-to-market campaigns, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics

Preferred Qualifications

• Master’s degree or equivalent
• Experience with brands focused on entertainment, culture or youth

Benefits

Remote work, flexible hours