Director Data Analysis

Summary

The job is for a Data Analysis leader at Wpromote who will oversee a team of data analysts and collaborate with the Data Strategy team to develop new analytics and data products. The candidate should have 5+ years of experience in leading analysis of digital marketing activities, proficiency in R/Python and SQL, and strong analytic and problem-solving skills.

Requirements

• 5+ years experience in leading analysis of digital marketing activities
• Proficiency in R/Python and SQL
• Understanding of common Machine Learning algorithms & packages (Regression, XGBoost, RNN. Clustering, etc.)
• Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge
• Comprehensive knowledge of the digital measurement ecosystem including, but not limited to, Media Performance Measurement (MMM, MTA, Incrementality)
• Strong analytic & problem-solving skills
• Solid and proven ability to lead a team
• The ability to work in a team structure that fosters collaboration
• An energetic attitude and a passion for Digital Marketing analytics
• Verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
• Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously

Responsibilities

• Leading a team of 8-9 data analysts to synthesize large amounts of data using advanced data analytic and statistical tools
• Leveraging statistical and machine learning tools to build innovative analyses and data products to solve complex measurement problems for clients
• Scaling solutions by ensuring new solutions are reproducible, properly scoped, and the Data Analysts are properly trained to execute
• Defining standards & practices for educating stakeholders (both internal & external) and ensuring awareness of solutions we have developed to meet clients’ measurement needs
• Partnering with the Data Strategy team, building out value propositions, positioning, capabilities, and case studies of Digital Intelligence offerings
• Overseeing analytic support for execution and delivery of analytics engagements across clients
• Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients

Preferred Qualifications

• Previous experience in a client-facing role at a performance marketing agency
• Experience working with different Ad platforms and Digital Analytics tools

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance  and additional voluntary insurance
• Annual Class Pass Credits and more!