Director, Demand Generation

Summary

Join Shopmonkey as the Director of Demand Generation and lead efforts to expand market share and increase revenue. You will manage multi-million dollar budgets, develop demand generation campaigns, and oversee key performance indicators like CPC, CPL, and CPA. This role requires a seasoned marketing professional with a proven track record in demand generation and a strong understanding of B2B marketing. You will collaborate with sales leadership, optimize marketing automation, and mentor a team of marketers. Shopmonkey offers a supportive work environment and a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities.

Requirements

• 7-10 years of progressive demand generation/acquisition marketing experience
• 5+ years experience in B2B marketing
• Experience optimizing spend across various demand generation channels
• SEO experience to understand how we can continue to grow organic traffic to drive leads
• Experience with non-digital tactics to drive demand generation efforts
• Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
• Strong Communication and presentation skills
• Strong ability to write and edit copy as needed

Responsibilities

• Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
• Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
• Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
• Experience with hands-on creation and management of demand generation campaigns
• Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
• A/B testing experience to help optimize campaigns and landing pages
• Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
• Use a broad mix of demand generation tactics in addition to digital to drive leads
• Stay up to speed on current demand generation innovations, and educate executive staff on those trends
• Manage, build, and mentor a team of marketers

Preferred Qualifications

Passionate about cars and the automotive industry!

Benefits

• Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
• Short term and long term disability
• Employee assistance program
• Reimbursement for a personal health and wellness membership
• Generous parental leave
• 401(k) available upon hire
• 11 paid holidays
• Flexible time off - take the time off you need!
• Matching donations for approved charitable organizations
• Group volunteer efforts
• Weekly internal product & company training sessions
• Monthly events & education activities focused on DEIB, personal and/or professional development
• Individual career progression plans and leadership/management training