Director, Foodservice Distribution And Field

Summary

Join Impossible Foods as the Director of Foodservice Distribution and Field Sales, a key role leading our North American Foodservice Sales team. You will oversee our distribution network, field team, and broker network, requiring experience in team management and foodservice industry strategy. Responsibilities include driving team performance, managing broker partnerships, and overseeing distributor relationships. This position demands strong leadership, strategic planning, and collaboration skills. The role reports to the Vice President of North American Sales and involves significant travel within the US and Canada. A competitive salary, equity, benefits, and a bonus plan are offered.

Requirements

• 15+ years of foodservice sales experience, with specific experience managing foodservice brokers and distributor HQs
• At least 10+ years managing and leading a team of direct sales reports
• Experience managing trade and Opex budgets
• A genuine interest and passion for Impossible Food's mission
• The ability to think creatively and critically, can quickly learn new concepts and seeks to resolve complex problems
• The ability to be a structured and organized thinker who can drive projects to completion with minimal direction; attention to detail and ability to deep-dive when necessary
• A growth mindset - you are curious, seek help from others, openly accept feedback, and capitalize on setbacks to move forward more effectively
• A bias towards action - you have an entrepreneurial mindset, can make and own decisions, and you adopt our “Blast Ahead” mentality of grit, action, and perseverance
• Highly collaborative approach with ability to collaborate with all types of functions (R&D, MarComms, Finance, Strategy, Operations, etc.)
• A servant leader mindset - you seek to develop and bring out the best in your team
• Ability to travel more than 40% of the time - *Role is Remote
• College Degree

Responsibilities

• Lead, manage, motivate and drive accountability for the Field and Distribution team (Region Sale Managers)
• Coach the team to drive high performance with our 400+ foodservice distributors (including systems distributors for our largest operators and our primary re-distributor Dot Foods), our broker network, and key regional accounts
• Drive objectives, goals, strategy and plans for the Field and Distribution segment in the US and Canada
• Manage our Broker partnerships - Hold accountability through pipeline management, business reviews and making appropriate market changes when goals are not being met
• Own and Manage distributor HQ’s; ensure team is properly local managing distributor and regional Distributor relationships; develop influential relationships with our key distributor partners; manage business reviews, traveling as needed to present business reviews and engage with leadership
• Lead and execute the Distributor Events and strategy to ensure we are getting maximum exposure and ROI
• Establish and measure national and local distributor KPIs and metrics - report on distributor progress (including wins, gaps, and non-performance) in critical sales meetings
• Oversee all day-to-day activities with our distributors (including, but not limited to: payment disputes, out-of-stocks, new vendor set-up forms, new sku launches, and product/price changes)
• Lead distributor trade and Opex spend strategy and manage budget, oversee distributor trade spend ROI, and recommend adjustments to distributor trade as needed
• Oversee and manage the team’s trade and marketing activities (such as shows, trainings, cuttings)
• Oversee a pipeline of direct sales activities to regional chains; coach team to achieve direct sales goals for both new and existing skus
• Act as the key senior liaison between IF internal stakeholders and the Field and Distribution team, providing a data- driven and informed perspective
• Ability to Travel within the US/Canada ~50%

Preferred Qualifications

• Live near a major US airport hub
• MBA

Benefits

• $165,000 - $235,000 a year
• Equity
• Benefits
• Bonus plan