Director of E-Commerce-Health & Wellness

Summary

Join Stingray Direct, a fast-growing direct-to-consumer company, as their Director of E-Commerce! Lead the evolution of their e-commerce strategy and optimize their Shopify Plus storefronts. This role requires deep Shopify Plus expertise, data-driven decision-making, and strong leadership skills. You will own the end-to-end e-commerce experience, driving revenue growth and building a high-converting engine. The position is 100% remote within the Pacific or Mountain Standard Timezone, reporting to the Chief Marketing Officer. You will manage a cross-functional team and collaborate with various departments to achieve e-commerce success.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
• 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions
• Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing. Experience with Direct Response Marketing is a big plus
• 5+ years of experience in merchandising digital storefronts across brand sites and marketplaces to deliver engaging, high-converting and cohesive on-brand experiences regardless of sales channel
• 5+ years of experience leading a team of direct reports responsible for managing email & sms marketing, loyalty and rewards and product review programs, front and back-end development, fulfillment, and other key areas driving an e-commerce strategy
• 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred
• Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans
• Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership
• 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations

Responsibilities

• Own full-funnel site performance: landing pages, PDPs, cart, and checkout
• Lead mobile-first UX/UI optimization across devices
• Build and execute a CRO roadmap with A/B tests and prioritized hypotheses
• Identify site friction points using heatmaps, session recordings, and analytics
• Partner with UX/UI design and development to implement friction-reducing changes
• Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences
• Ensure merchandising consistency across Shopify and marketplaces (Amazon, Walmart)
• Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions
• Build AOV through bundling, upsells, tiered offers, and subscription optimization
• Fully own the Shopify Plus platform, integrations, and performance roadmap
• Manage tools including Rebuy, Recharge, Loop, Klaviyo, Okendo, AfterSell, and others
• Scope technical needs with development team and QA releases
• Ensure optimal site speed, mobile performance, and tech stack stability
• Define and track ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV
• Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting
• Analyze quantitative and qualitative data to uncover optimization opportunities
• Design and execute A/B tests with ROI modeling and proper documentation of learnings
• Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams
• Drive site readiness for new product launches, promotional campaigns, influencer/VSL rollouts, and creative updates
• Coordinate inventory forecasts with VP of Operations and 3PL partner (ShipBob)
• Support lifecycle marketing in loyalty, rewards, and churn management
• Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency
• Directly manage ecommerce contributors across development, UX, lifecycle, and analytics
• Build and mentor a high-performing ecommerce team
• Set clear KPIs, success metrics, and development paths for all reports

Preferred Qualifications

3-5+ years managing and optimizing post-purchase up-sell flows, experience with ReBuy, Aftersell, or similar platforms a big plus

Benefits

• Competitive Salary: $175,000–$220,000 (based on experience)
• Fully remote working position
• Paid Time Off (PTO) and annual company holidays
• Your Birthday is a paid vacation day – take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• Employer matching 401K participation
• Charitable contributions match up to $2,500/year
• $100/month Work From Home (WFH) stipend
• Free monthly employee product samples and team discounts
• Work/life balance, professional development opportunities, and a collaborative, innovative work culture